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Computers Are Not Like Cars

I've had a good read through Valiche's blog article and it came across as very well written, apart from his reference to comparing the computing industry to the car industry.

"In order to be able to draw parallels with current situation, let’s compare computers to cars, since both share emotional similarities." [Valiche, T., 2008]

I have to say that one cannot compare the motor industry with the computing industry, they are two entirely different kettles of fish. I struggle to understand what is meant by them shareing "emotional similarities". I assume that he means that people have an attachment to certain types of device. For example, many people regard Ferrari with a higher level of awe than say, a manufacturer like Ford. However, this isn't simply down to the fact that they make "performance cars". When it comes to cars made by Ferrari, it's not just the car itself but the name, history, and everything that goes with it.

"Car industry missed the way what car drivers’ desire and that was punished with a dramatic decrease in sales… from makers of bog standard automobiles." [Valiche, T., 2008]

Consumer desire has absolutely nothing to do with the decrease in car sales. I assume the argument that is being made here is that although mainstream sales can be hurt, sales of performance goods won't feel the burn as much. This is complete nonsense of course.

When it comes to car sales, it's all fair and good saying manufacturers like Ferrari and Porsche haven't been hurt as much as mainstream manufacturers, but the difference is the people that buy those sort of cars. Many people who buy typical new cars, for a lack of a better description, often do so through loans, or hire purchase. The sort of people that buy Ferrari's are sufficienly well off financially to be able to buy their cars outright. Due to the current economic crisis those people who need finance to purchase vehicles are struggleing to get the loans that they require to make their purchases. This has more to do with the economy in general, and the current situation of financial organisations, not people's "desire" to buy certain goods.


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