This is not quite how it works. Clothing, home goods, personal electronics, and many other categories involve designers, planners, market analyzers, etc., etc. to make sure they are covering the most profitable areas their products are intended for. This means doing market research, looking into what people want, and customizing their products to that extent. Nothing wrong with a company making a line to appeal to females. It's like buying towels: they come in colors ranging from brown to pink, so you can pick any one you like based on your preferences. Except with laptops, your selection is a lot more limited, and not many companies offer laptops that are more "fabric design" oriented. Cell phones have been released in various shades of pink, some in limited editions by designers (clearly targeted for women). Why are we forgetting the entire marketing and retail model here to focus on something certain people want to call 'sexism'. Is the fact that this laptop is produced hurting you in some way? If I wanted to buy a monitor with a red bezel (or brown with glitter, for that matter) - can I find one? I might, but I doubt it very much. If someone decides to make it and make it more appealing for whatever category - then I can finally buy one. (hypothetical example, of course... I could take the bezel apart and paint it myself, but that's a different story).