Originally Posted by CorsairGeorge
$99 for Micro ATX IS
a premium price point. Micro ATX cases are usually closer to $30-$50, with some in the $70 range. Only a small handful are $150 or whatever.
It's basic math. If you assume that Micro ATX is, let's say, 1/10th the number of sales as standard ATX, then we need to hit the meat of the market instead of the fringes.
Let's say that Standard ATX sells 500,000 cases a month to enthusiasts. Most of those are <$100. Let's say 50%. Then another 40% are between $100-$200. Then the last 10% are $200+. Let's just pretend those are the numbers.
If Micro ATX is 50,000 cases a month to enthusiasts, and most of those are <$70. Let's say that same 50%. Then another 40% between $70-$100. And then the last 10% is $100+.
So the TAM (Total Available Market) for $200+ ATX cases is 50,000 units a month, whereas the TAM for $100+ Micro ATX cases is 5,000 units a month.
But if I go in the sweet spot, the TAM for Standard ATX $100-$200 cases is 200,000 units a month, and for Micro ATX $70-$100 is 20,000 units a month. It just makes a lot more sense to target the "sweet spot" first on Micro ATX.
With Standard ATX we could focus on the extremes first, with 800D, because we knew that even if we only got 10% market share the numbers still made sense. With Micro ATX 10% market share of a tiny fringe segment just isn't big enough to justify that kind of approach.
I think the 350D is pretty good build quality. It's built very similar to the way the 650D was built and is quite fun to build in, especially compared to other Micro ATX cases.
Why you guys want inverted Micro ATX, I don't know. It doesn't offer any potential benefit that I can see. And the TJ08-E (a great little case) is one of the only ones on the market - so why should we focus on that? The standard ATX layout works well for a reason - we've experimented with it a bit and have some new form factors we're playing with - but for Micro ATX, there was no solid reason to go inverse. It didn't offer any performance or usability benefits. And we tried it, too, in prototypes. Heck, turn the 350D upside down if you want. It'll give you identical cooling numbers.