The appeal is that the case lets you put your storage and power supply on one level at the bottom of the case. Your motherboard and other platform components sit on the top level of this double-decker enclosure, enjoying unobstructed airflow from the front to the back. Depending on the version you buy (one has a mesh top and the other is windowed), even more hot air can be pushed out. You can clearly see how this would be a nice setup on a test bench like the ones we use every day.
Hasn't this thing been out for like over a year now, and yet they're just now reviewing it?