[Psyorg] Intel CEO Vows to Improve Memory Biz - Overclock.net

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post #1 of 6 Old 03-06-2008, 10:39 AM - Thread Starter
 
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(AP) -- Chip-maker Intel Corp.'s CEO, Paul Otellini, vowed Wednesday to shore up the company's defenses against steep drops in memory chip prices that forced it to lower its profit forecast for the current quarter.

Price erosion for NAND flash memory has been much steeper in the first quarter than Intel expected, Otellini said.
Otellini, speaking at an investor conference at the company's Santa Clara headquarters, said the company plans to move aggressively this year into new markets to better insulate itself against plunging prices for a type of memory called NAND flash. One new market for NAND flash memory is solid-state computer drives, which store data on memory chips instead of spinning disks.

Despite the memory-market woes, Otellini says Intel's core computing business is firing on all cylinders. Otellini said Intel is making rapid progress in shipping chips based on a new chip-making process.
The company is also re-evaluating how quickly it wants to increase its investment in NAND flash, Otellini said. Intel started making NAND flash in 2006 under a joint venture with Micron Technology Inc.

"This business will not be a drag on Intel Corporation," Otellini said. "We're going to fix it, or we're going to make sure it's profitable, one way or another."
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post #2 of 6 Old 03-06-2008, 11:28 AM
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"...one way or another."
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post #3 of 6 Old 03-06-2008, 11:31 AM
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So pretty much intel is against low prices on flash memory.. meaning they don't want prices to drop on SSDs? way to be intel way to be

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post #4 of 6 Old 03-06-2008, 11:44 AM - Thread Starter
 
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It almost sounds like current hard drives are making them no money so they want to switch to a more profitable SSD hard drives.. or so... increase revenue etc..


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post #5 of 6 Old 03-06-2008, 01:15 PM
 
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Whisky Tango Foxtrot? We needs lower priced NAND! With SSD drives rinning many hundreds of dollars for small drive sizes the average consumer can only wait for the price to go down.

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post #6 of 6 Old 03-06-2008, 01:39 PM
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Maybe some good hybrid drives are the answer. A nice 10-30GB of flash memory with 160-500GB on the platter(s) would be a nice start, and shouldn't be terribly pricey. That way you'd have enough space for Windows and a few programs at least, and it would help SSD companies move more of their product so they can put more money into increasing the speed/yields of flash RAM until we can get rid of magnetic drives altogether. I'd buy a hard drive like that if it came out below $200 (I'd probably shoot for around 20GB flash/250GB regular), and I'm sure a lot of other enthusiasts would as well. And I'm sure Dell's marketing team could put a nice spin on it and make it widely available for the general public.

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