The name is idiotic, when people hear "GTX" nVidia GeForce will always come to mind. It also seems like AMD is trying to get into every industry other than CPU and GPU. Their "Overclocker's" ram was a joke, their CPU's are worthless (for various reasons that I will not go into detail about **I would not like to start a debate on why AMD cpu's are inferior**), they falsely announced and faked the next generation of their GPU's and their APU's continue to be a laughing stalk for anyone who cares about having a decently performing computer and now they think people are going to buy SSD's from them and associate the brand with performance and quality?? When I think AMD I think of a cheap and poorly made alternative. Not quality and not performance (yes the 7xxx series of GPU's is dated both hardware wise and driver wise).
Nice try AMD.
Advanced cooling research @ Chmod Labs Austin
Current Build --> Core i7-2600k @ stock - ASUS Maximus Gene IV - Corsair H80i - EVGA GTX 670 2Gb - Patriot Viper 3 16Gb 1866Mhz Ram
And yes I was first to design and market a Antec Kuhler 620 GPU mount (it's better than dwood's!)
NOVEC 7000 is just really amazing stuff