That's cute, it has to be a lie. We have a very robust gaming community of about 3k people and not a single person owns a 1080 or a 1070. They have artificially made the market look like it's in high demand because of ridiculously low supply. I've got a buddy that works at Fry's and he said they literally had 1 1080 between the 3 Frys in the entire DFW area. So of course, they've been sold out and their next shipment isn't until July 8.