- Forum: Technology and Science News
Society as a whole decides how words are pronounced. After reading this thread, I can see there are a lot of people who pronounce it GIF and a lot that pronounce it JIF, so obviously the pronunciation is in flux. The "proper" pronunciation will be duked out in the minds of the people and I imagine eventually (if the word is still used) society as a whole will reach a consensus. The creator doesn't have any real say in this beyond the power of prestige (as the creator).