Not a big fan of the custom keycaps; but as long as that weird arm-rest can be removed/replaced, the board could be acceptable. Though it looks like that even if it were removable there would still be an annoying protrusion below the space bar.
It's ugly and it uses up more space than it needs to. Also, if they're going to slap the ROG price tag on this, and they no-doubt will, then it should probably have RGB backlighting. Not a good first outing from ASUS here.