Really? You gave it that long?Yes, gimmick. The average PC gamer today doesn't care about playing console games anymore. At least the way I look at it, if you're "PC enough" to want to play with a mouse and keyboard all the time, you're probably just going to play PC games. I've come to regret my purchases of 360, PS3, AND Wii (Wii probably being the least regretted), thinking of the hardware I could have gotten with the $500-$1000 I dumped across the 3 makes me sad.