[Waits for the generic "Dallas" answer when he really lives in some place like Richardson, haha]
I'm a Texas native residing in Arkansas. I used to give out the generic "Dallas" answer when I was in college.
A lot of unnecessary bashing in here for a cosmetic attachment. If you're into meticulous, photo-worthy cable management, this could be for you. If you're into logos on your parts/cases/accessories, this could also be for you. If not, that's okay too.
I personally think it's kind of cool, but since I don't typically buy secondary designs (Nvidia coolers for me ), I won't need one.
My early conclusion, based on quick looks at gains from the 980 Ti to the 1080 for 4K gaming, is that we're probably only 2 years out from a 4K card that regularly runs games at 4K with a reasonable 60FPS.
This is a great generation of cards, but with only 1440p at home, I'm going to hold out for early 2018 (until I get the itch, which is seemingly inevitable).