[OCN] Creative's fall from glory - Overclock.net

R3ap3R · 03-30-08

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MASSIVE BREAKING NEWS:

Creative has FAILED, and hard....there is another news thread about how Creative quite frankly, failed.... no word in the English language can describe just how hard they failed... come next week, Creative stocks may not be worth the paper they are printed on.... In case you didn't know, it is HUGE! In less than 72 hours, Creative's forums have been run amok!! Over 100 pages of replies, and over 170,000 views in less than 72 hours just for the OP of one thread..... all 100 pages basically say the same thing over and over: You just lost a customer, I will no longer promote/sell/recommend your product, and you fail.

This is the thread that I first heard about Creative's massive FAIL...

This is the OP that started it all over at Creative....

Quote:

Daniel_K:

We are aware that you have been assisting owners of our Creative sound cards for some time now, by providing unofficial driver packages for Vista that deliver more of the original functionality that was found in the equivalent XP packages for those sound cards. In principle we don't have a problem with you helping users in this way, so long as they understand that any driver packages you supply are not supported by Creative. Where we do have a problem is when technology and IP owned by Creative or other companies that Creative has licensed from, are made to run on other products for which they are not intended. We took action to remove your thread because, like you, Creative and its technology partners think it is only fair to be compensated for goods and services. The difference in this case is that we own the rights to the materials that you are distributing. By enabling our technology and IP to run on sound cards for which it was not originally offered or intended, you are in effect, stealing our goods. When you solicit donations for providing packages like this, you are profiting from something that you do not own. If we choose to develop and provide host-based processing features with certain sound cards and not others, that is a business decision that only we have the right to make.

Although you say you have discontinued your practice of distributing unauthorized software packages for Creative sound cards we have seen evidence of them elsewhere along with donation requests from you. We also note in a recent post of yours on these forums, that you appear to be contemplating the release of further packages. To be clear, we are asking you to respect our legal rights in this matter and cease all further unauthorized distribution of our technology and IP. In addition we request that you observe our forum rules and respect our right to enforce those rules. If you are in any doubt as to what we would consider unacceptable then please request clarification through one of our forum moderators before posting.

Phil O'Shaughnessy
VP Corporate Communications
Creative Labs Inc.

UPDATE: They (Creative) changed the first post on April 1 to say:

Quote:

We have read the strong feedback about Creative's forum post regarding driver development by Daniel_k and other outside parties. Creative's message posted on our behalf by our Company spokesperson tried to address our concern about the improper distribution of certain software which is the property of other companies. However, we did not make it as clear as we would have liked that we do support driver development by independent third parties. The huge task of developing driver updates to accommodate the many changes in the Vista operating system and the extensive testing required, including the lengthy Vista certification requirements for audio, makes it very difficult for Creative to develop updates for all past products. Outside developers have been very helpful to Creative and our customers by developing updates for many of our Sound Blaster products, and we do support and appreciate these efforts. This however does not extend to the unauthorized distribution of other companies' property. We hope to work out a mutually agreeable method for working with Daniel_k in supporting his efforts in driver development. Going forward, we are committed to doing a better job of working more closely with third parties to support their development for our products and our customers.

Here is "Newegg's post" may be a rumor apparently removed by Creative... see this site... the user profile shows webmaster@newegg.com as the registered email addy, and they send a confirmation before you can post, so I for one believe it but there is a decent possibility it is fake; take it with a grain of salt...

Quote:

To Whom it May Concern:

Quote:

While it is not our place to condemn the decisions of Creative regarding this issue, our customers come first. That being said, it has come to our attention that many of our customers are not happy with the products Creative has released nor the support for those products. To wit, we have processed nearly 5,000 return orders within the past 48 hours. While it is not normally in our best interest to publically comment in a manufacturer's forum, the overwhelming concensus has left us little choice. As such, effective tommorow morning newegg.com will suspend sales of the sound cards in question, particularly those indicated as "Vista compatible", pending an investigation into the matter. Those of you whom recently ordered such a card will still recieve your product as indicated in any relevant conversations. While we regret this abrupt decision, it has been deemed neccessary to protect the interest of our consumers. We welcome contact from Creative as soon as is possible so that we may resolve this issue.

Thank you,

Newegg.com
http://www.newegg.com
E:/ support@newegg.com

HELPFUL LINKS:
Print Help And FAQs: http://www.newegg.com/Info/FAQHome.aspx
Our Contact Information: http://www.newegg.com/Info/ContactUs.aspx
Update Account: https://secure.newegg.com/NewVersion/MyAccount/AccountModify.asp
Message Edited by newegg on 03-30-2008 03:09 PM

THIS is the state of their forums!!! New threads everywhere named "FAIL Creative", or "you lost another customer", or "Get Dan K's drivers here" (full of torrent links), and even a thread dedicated to a class action against Creative!

Please sign this petition if you agree with it

Hurry up and see before it all gets torn asunder by mods and admins over @ Creative

OTHER SOURCES:

Boycott Creative

Mirror of the Creative thread, including deleted posts: http://creative.edited.us

See also THIS THREAD... devoted to epic Creative card destruction! An Audigy 2 absolutely butchered... you can also Digg those pics here

UPDATE: Get Dan K's drivers @ http://hosted.filefront.com/braziliantech/

:::: DIGG THIS ARTICLE PLEASE ::::
EDIT: OVER 3,000 Diggs, woot

Liability · 03-30-08

hahahaha

Go newegg!

David_1337 · 03-30-08

This is for the creative must die sort of people.
Its not mine. =P

R3ap3R · 03-30-08

Quote:

Originally Posted by David_1337

Already posted.

http://www.overclock.net/hardware-ne...s-w-vista.html

Not already posted.... read the OP

Continuing from the other thread, but so important that it deserved a new thread, with a better title

*Murlocke* · 03-30-08

Creative really needs to shapen up or they are going to find themselves going bankrupt soon. As it is I would not buy another creative card because I refuse to support a company like that.

Truambitionz · 03-30-08

Man this whole thing is turning into something epic.
Now even NewEgg has stepped in with a comment.
I hope this slaps some reality into these people.

PiratesRule · 03-30-08

I'll believe it when it says so on Neweggs site.

This can easily be faked by registering with a different email and then changing it once registered.

Licht · 03-30-08

Holy-crap....

legoman786 · 03-30-08

Newegg + Customers - 1, Creative - -1

R3ap3R · 03-30-08

Quote:

Originally Posted by PiratesRule

I'll believe it when it says so on Neweggs site. Plus I just checked and I can still buy one.

They said it would be effective tommorow.... also, go to the post and click on the user name... the profile shows webmaster@newegg.com as the registered email addy, and you must confirm in order to do it. Unless someone has some 1337 hax0r skills, it's legit

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[OCN] Creative's fall from glory

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