Pros: UEFI Bios, Takes Crossfire AND SLI, Easy to mount coolers, thermal armor for extra air cooling if you don't need/want water cooling
Cons: some gpu's won't fit in the board without the thermal armor taken off, sometimes the boot screen appears twice before starting windows
It's a great motherboard. If you are going to be using this platform or upgrading to ivy bridge and sticking with it for awhile, then go with this board because at least you'll be able to upgrade your gpu to either AMD or Nvidia and not have a problem with SLI/Crossfire if you chose to do so. Overclocking is a breeze on this thing, you won't have any problems with it. The thermal armor can get annoying, like when mounting it into a case, but after that it's not really a problem, plus if you have to take it off, the board still looks great!
If you're sticking with this platform or going IVY and sticking with it for awhile, then get this board. Because GPU upgrades if you're using 2 cards will be a breeze because you won't need to get SLI or Crossfire hacks for your motherboard.