Pros: Low price, great response time, very bright, great color, did I mention cheap :)
Cons: Somewhat heavy, odd OSD controls, thick bezal.
At half the price of the similar Dell ultra sharp you can't go wrong, its response time is lower, its dynamic contrast ratio is significantly higher.
the newest ultra sharp is nearly 900 bucks, but is capable of 1.07 Billion colors as opposed to this and the previous ultra sharp that is 16.7 million colors, BUT the previous ultra sharp seems dull compared to this, the Auria's viewing angle (being an IPS) is better than the ultra sharp, and looks the same to me in store with the same background (hi res hi color) as the newest ultra sharp, the difference being if you are professionally digital printing, etc. but even then this monitor should be just fine, and its over half off the dell price.
I recommend this for sure.