Pros: Fun, easy, reminds me of RC tycoon.
Cons: can be easy to go bankrupt
The only downfall I have is that you cannot decided (or i cannot figure out) what your "retail stores" are going to be. They just automatically get created.... Maybe I should play the tutorial
But, this is a great game. It was a nice little change from league of legends (which I play daily xD). Very fun and entertaining.