Pros: Incredible Power, Low Noise, Beautifully Engineered
Cons: High Price
As such it has a fair bit of weight to it and was supplied with an extender support bracket which I initially used but later removed, Bearing in mind that it is more powerful than the 7950 a nice feature is that it only obscures 2 PCI-E slots whereas the 7950 covered 3 slots.
It does get pretty toasty when running a benchmark such as Unigine Valley (80 degrees C!) or a game like Far Cry 3 but I have never had any instability issues.
Lastly I bought the EK Backplate which is advertised as "not a standalone unit" (ie it has to be used with an EK waterblock) but in fact it CAN be used without a waterblock - you need to buy six M2.5 X 7 screws though, as the supplied ones won't fit the native GTX 690 PCB.
I am pretty sure this GPU is a sound investment as in the 4 months I have had it, it has lost none of its value - I could sell it "used" for more than I paid for it new!