Pros: Build quality, durable braided cable, light/volume control, wristrest, USB3.0 and mic-in/earphone-out extension, lots more
Cons: The software
First of all, the specs taken from Gigabyte's site:
Interface USB 2.0
Activation Cherry MX Red Mechanical Switch
Switch Life 50 million times
Key Profile Standard
Travel Distance 4mm to the bottom
Activation Distance 2mm to actuation point
Peak Force 45g
USB Port USB3.0 + USB2.0
Audio Microphone-in/ Earphone-out
Weight 1500g ±10%
Dimension 454(L)* 257(W)*45(H) mm
Cable Length 2.0m ±10%
The one thing that stands out to me is the USB3.0 extension, which I think is pretty cool.
Besides what's listed above, all 4 connectors have an 18K gold-plating. It also has additional feet stands for the wrist rest to provide you with one more way of making it as comfortable a keyboard as possible. The dynamic light and volume controls are a nice touch as well. Dynamic light control might be a bit of an overkill, though. Pressing on the volume wheel mutes, and the light wheel turns the light on/off.
One concern I had was the lack of full NKRO, but the Anti-Ghosting Matrix key-switch design works pretty well, and supports 64 simultaneous key presses via USB connection, which should be more than enough regardless of what you're doing.
The Cherry MX reds make it very pleasant for both typing and gaming, the keycaps are soft'ish, and the wrist rest is both large and solid, giving you decent support.
In the end, while I haven't used this keyboard for long yet, I have high hopes. I came from a rubberdome keyboard, but a day with this keyboard has me thinking that I won't be going back anytime soon.
Any questions, feel free to ask in comments or PM, will do my best to answer.