Not surprised by the news. It didn't make any sense. ARM was defending itself by attacking. They know that as the manufacturing processes get more efficient and AMD and Intel further develop x86's power efficiency, the practical advantage of ARM will diminish in the coming years.
Originally Posted by Licht;13331925
Buying up ATI was a brilliant decision. After the AMD purchase ATI quickly returned to competitive shape to fight nVidia. Hell, they even beat nVidia for the first time in years. Today ATI designs are being merged into AMD's CPUs for the big picture stuff like Fusion. Plus AMD has stated the ATI brings in a large portion of their income. "Picking up the pieces" isn't a good way to describe the situation that AMD is counting on to give it an edge.
Track is right. AMD is still picking up the pieces purely because a merger has a lot of implications. You don't fuse two independent companies to work seamlessly overnight and act as one. Heck, they only now dropped the ATI brand from GPU's (starting with the HD68xx series back in November).
The ATI aquisition made sense, but it was a long term bet. And it wasn't cheap to begin with.
And as to GPU's yes, you are wrong. ATI had a great X1900 series GPU, and then was aquired and then Nvidia released the famous 8800GTX. ATI took some months before releasing the HD2900XT, which was manufactured in the wrong process (80nm), was hot, and slower than an 8800GTS 640MB.
Then they transitioned the manufacturing of that chip to 55nm, introduced a few improvements and called it the HD3800 series. They really didn't design this chip from the ground up. It still had 320 shaders, and the HD3870 was still not faster than an 8800GTX. In fact, it wasn't even as fast as an 8800GT.
Only with the HD4000 series did they correct all the problems and more than doubled their processing power and caught Nvidia off-guard in the price/performance segment. THe HD4850/70 were great cards for the money. Not the fastest, but plenty fast for the time. This was in 2008. So, yes, it took them two years to get back into the spotlight.
Originally Posted by Track;13332105
I don't think your recollection of history is too good.
AMD purchased ATi in the end of 2006.
Before that, ATi was succeeding very well with their X1900 series.
At the same time, nVidia launched their G80 GPU - the first DX10 GPU. AMD will not recover from this fully until 2011.
Scrambling to make something sell-able, having no cash left, they created the half-assed R600, a complete failure and 7 months too late.
They then took another 6 months and created the Rv670, a simple die shrink.
In 2008, they made the R700, the HD 4870, which saved them a lot of grief.
But it wasn't until 2011 that ATi gained the performance crown for the first time since being bought by AMD, with the HD 6990 defeating the GTX 590.
Originally Posted by pursuinginsanity;13332274
I think it's you whose recollection is poor.
You're forgetting 2009 and the 5870, good sir.
AMD have been at the top pretty much since then.
Yep, right on that one, he forgot the HD5000 series which had no competition for 6 months before the GTX480 and GTX470 were launched.Edited by tpi2007 - 4/30/11 at 1:47pm