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[Ars] Latest GPU market numbers spell bad news for NVIDIA - Page 3

post #21 of 83
Quote:
Originally Posted by DuckieHo View Post
What do you think subsidizes the discrete GPUs? Mobile/IGPs are basically last generation or cutdown discrete GPUs. So when AMD or NVIDIA develop a new flagship design, you can expect the architecture to trickle into the entry-level market in 1-2 years. NVIDIA is losing this revenue flow. The margins are smaller on entry parts but this is made up by volume.

Current/upcoming IGPs replace the need for most entry level GPUs. Basically, the only time people will need a discrete GPU is gaming or workstations. You use to need a discrete GPU for dual monitors or watching video.
You used to need a discrete graphics card for viewing text.

In 1990
post #22 of 83
Quote:
Originally Posted by Phaedrus2129 View Post
You used to need a discrete graphics card for viewing text.

In 1990
...over a decade ago!
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post #23 of 83
Quote:
Originally Posted by grunion View Post
Blame the GF100, 6 months late with the predecessor being in short supply during that time.
That equals minimal sales, that whole time ATI was selling cards hand over fist.
This. Nvidia took a risk with fermi and it didnt pay off very well for them.
    
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post #24 of 83
Quote:
Originally Posted by Phaedrus2129 View Post
You used to need a discrete graphics card for viewing text.

In 1990
Monochrome display adapater!


lol
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post #25 of 83
Quote:
Originally Posted by Kirby1 View Post
This. Nvidia took a risk with fermi and it didnt pay off very well for them.
It is still too early to say that.... The Fermi architecture is the basis of their GPU's for the next few years.

Look at a ATI R600.... it basically failed at launch. It was 6-8 months late and still slower than the G80 architecture. (Sound familiar?) The R600 is the basis of today's HD5xxx/HD6xxx and see how they are doing.
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post #26 of 83
Really no point to integrated GPUs anymore. The IGP on Sandy Bridge is usually just as fast and consumes less power. For anything more powerful you'll need a discrete card.

And shipments should be down overall. You can blame Microsoft and Sony for that. I upgraded my GPU last year, and that was only because I'm a programmer and wanted to check out CUDA and DX11. A 3 year old GTX 280 can still max pretty much any game on the market, and even the venerable 8800GT can run games like Crysis 2 on decent settings, so why upgrade?



Edit: Also, one of my professors did a bunch of computer animation work in the 80's. Back then computers weren't even fast enough to display the 24 fps needed for apparent motion, so they literally had a grad student stay up all night rendering the images to a screen and taking pictures, so they could then splice them all together on a film reel. He said they used to just let a machine do it all automatically, but one of their animations was ruined when the janitor came in and started cleaning.
Edited by nathris - 5/4/11 at 10:02am
    
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post #27 of 83
Quote:
Originally Posted by nathris View Post
And shipments should be down overall. You can blame Microsoft and Sony for that. I upgraded my GPU last year, and that was only because I'm a programmer and wanted to check out CUDA and DX11. A 3 year old GTX 280 can still max pretty much any game on the market, and even the venerable 8800GT can run games like Crysis 2 on decent settings, so why upgrade?
Battlefield 3, Deus Ex.
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post #28 of 83
Quote:
Originally Posted by nathris View Post
Really no point to integrated GPUs anymore. The IGP on Sandy Bridge is usually just as fast and consumes less power. For anything more powerful you'll need a discrete card.
Ah, what?
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post #29 of 83
Quote:
Originally Posted by DuckieHo View Post
What do you think subsidizes the discrete GPUs? Mobile/IGPs are basically last generation or cutdown discrete GPUs. So when AMD or NVIDIA develop a new flagship design, you can expect the architecture to trickle into the entry-level market in 1-2 years. NVIDIA is losing this revenue flow. The margins are smaller on entry parts but this is made up by volume.

Current/upcoming IGPs replace the need for most entry level GPUs. Basically, the only time people will need a discrete GPU is gaming or workstations. You use to need a discrete GPU for dual monitors or watching video.
Although I agree that current IGPs are very superior to the previous concept of integrated graphics, they are still behind your a-typical discreet GPU. By your own logic the IGPs have raised their performance bar (finally), but so will up coming low-end discreet GPUs, since they will trickle down in 1-2 years time frame as you so put it. So when you look at it now, of course you are seeing the inverse as the IGP performance has really increased after years and years of "bare minimum" while the next gen of low-end discrete card manufacturing should be somewhat lagging.

Is the entry level market the only tier losing money for nVidia? Because they spell the numbers out like an omen that all that matters is the quantity of GPUs being sold right now, not the performance bracket, time frame of release, quality, architecture type, or taking into account the low-end discrete cycle or any cycle at all, which was my point you effectively pointed out

Edit:
One could easily argue well AMD are still showing profitable gains, and my response to this they are still riding the new gen/release wave. Furthermore, they have much easier to swallow pricing compared to nVidia. I would ascertain that nVidia makes the most money when pushing that new GPU / generation out, it spikes and then plateaus out to nothing, where as AMD/ATi are more of a smaller spike, but the plateau sits higher. In general, this article is a bit 1-dimensional as I put it, and when you analyze the numbers a bit with some logic and understanding of the CPU/GPU tech world it sort of makes sense to anticipate it.

Although Duckie meant this for some one else about something else, this emphasizes my thoughts considerably:
Its too early to tell.
Edited by RagingCain - 5/4/11 at 10:16am
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post #30 of 83
It's all those damn unlocked 6950s.
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