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[AI] Apple ranked world's most valuable brand at $153 billion

post #1 of 142
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Quote:
BrandZ's ranking of the Top 100 Most Valuable Global Brands (PDF) shows Apple with an 84 percent increase in brand value from 2010. Search giant Google, meanwhile, dropped 2 percent to $111 billion, coming in second place.

http://www.appleinsider.com/articles...3_billion.html
 
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post #2 of 142
...keep it on topic.... and no baseless fanboy comments or ELSE.
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post #3 of 142
Seriously? *sigh*

What's the point of brand value, anyway?
    
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post #4 of 142
Quote:
Originally Posted by DuckieHo View Post
...keep it on topic.... and no baseless fanboy comments or ELSE.
Preparing for the "ELSE" would be the most pertinent option.

This is an Apple topic on OCN... nothing good can come from this *sigh* :\\
    
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post #5 of 142
How is "brand value" even determined?
 
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post #6 of 142
the amount of money spent on advertising?
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post #7 of 142
Quote:
Originally Posted by LOL_Wut_Axel View Post
What's the point of brand value, anyway?
It's an asset.

Try to launch a new tech product with the backing of "Uncle Joe" vs "Apple" name. See what happens.

When you think hear "Lexus" and "Yugo".... what do you think of?

Quote:
Originally Posted by MoonTar View Post
How is "brand value" even determined?
It's complicated and has some margin of subjectiveness. This is what economists do for a living though.... place values on things.

Quote:
Originally Posted by subliminally incorrect View Post
the amount of money spent on advertising?
No.... this is how much a brand is worth.

i.e. Enron could spend $100M on advertising in 2001 and it's branding will still have a negative value.
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post #8 of 142
this is sad news for me :/ lol
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post #9 of 142
China Mobile at #5 looks a bit shady to me.
post #10 of 142
Quote:
Originally Posted by LOL_Wut_Axel View Post
Seriously? *sigh*

What's the point of brand value, anyway?
It's an intangible asset for a firm. If you've taken basic finance or accounting courses, you would know.

Quote:
Originally Posted by Kand View Post
China Mobile at #5 looks a bit shady to me.
Read the PDF file, "Methodology, How brand is calculated."
Edited by Clairvoyant129 - 5/9/11 at 7:35am
 
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