Originally Posted by Ghoxt
"People don't buy what you do, They buy why you do it" - Author Simon Sinek
-Book "Start with Why"
Check him out on TED.com
How is it that companies that have the same technological capability as Apple, Dell, Samsung, Sony, IBM, Microsoft, Toshiba or others, not be able to compete at the high level that Apple does...with the same technology...sometimes getting their products made at the same factory in the far east.
They focus on the "What"...purely product/specs/manipulation "5 out of 6 dentists recommend", "Best selling car in..." and not the "Why".
When you sell yourself on your values and why you are in business, the masses respond regardless of "other specific reasoning", and boy did Apple clobber Microsoft with those commercials with the Fat Microsoft windows guy...i need not go into details; Apple sold themselves and why they do what they do, just as much as product placement etc...
Apple has completely Sold their Brand to the public as a company that makes their customer experience a "cool" thing, and how they are on the cutting edge, and all about customer experience. When I bought my first Macbook Pro, I didn't need a manual or any instructions, it was all intuitive.
I need not mention, ah yes I will, how in the world did Vista get out the door, and another pointed example....
Does anyone go running for a Dell? They stand for what? Crickets, we don't know anything about them, what they stand for, and more important what a Dell illustrates to the world (perception) about it's users choice...my point.
I'm so conflicted with this post. On the one hand you sound intelligent enough to recognize how effective psychological marketing works and yet you bought into it?
I will admit that certain aspects of Apple's products are appealing but as a whole and their price/performance ratio makes it impossible to justify buying their products. Also, their Dictator in a turtle neck scares the crap out of me. Jobs scares me more than Gates could ever.
As for a "user's choice". All a mac shows me is that the person is often either gay, a female, elderly, and/or they know less about a computer than I know about cars (which is very little). Apple is not about a "user's choice" but rather a user's willingness to sacrifice choice for a fad/fashion accessory.
If ever there was a perfect example of how people don't care for freedom it would be in electronics/computers/software. Because if they gave a damn about freedom and choice they would be using Linux.
And the reason Apple has gained so much money is because of the insane profit margins they have for each of their products. The make something like 100+ dollars per phone (when you take out the cost of making the phone) and I think it's the same for their computers.