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[AI] Apple ranked world's most valuable brand at $153 billion - Page 5

post #41 of 142
Quote:
Originally Posted by meetajhu View Post
sorry bro i need to be honest here instead of being slave. Apple sucks and a list saying Coco Cola as most valuable, fails instantly.
Your Coca Cola sentiment reminds me of Lewis Black:

Quote:
Did you ever go into a restaurant and say, 'Hey! I'd like a Coke.' And they say, 'We only serve Pepsi,' and you went, 'well, [Censored] you! Son of a [Censored]! What kind of a dump is this? Well, listen [Censored]nuts, I'm goin' across the street. I'm gonna go eat at 'Buckets of [Censored].' That's right! 'Buckets of [Censored]!' I know the food's lousy, but they serve a Coke!'
lol

Edit: Censored the post to appease the Mods.
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post #42 of 142
Quote:
Originally Posted by Seeing Red View Post
Your Coca Cola sentiment reminds me of Lewis Black:



lol
LOL, which one was that Red, White, & Screwed?
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post #43 of 142
Quote:
Originally Posted by RagingCain View Post
LOL, which one was that Red, White, & Screwed?
End of the Universe. When he gets into talking about the Super Bowl.
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post #44 of 142
What sort of base does a brand value have?
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post #45 of 142
Thread Starter 
Quote:
Originally Posted by RonindeBeatrice View Post
Well, if this brand value is to have any merit, then surely it has to be figured in the value of the company.
Quote:
The BrandZ Top 100 Most Valuable Global Brands is the most comprehensive annual ranking of brand value.

Developed by Millward Brown Optimor, the ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations.

BrandZ focuses on market-facing brands that generate revenue and profits through the sale of goods and services directly to consumers or business customers, establishing the value of the Coca-Cola brand, for example, rather than the Coca-Cola Company.

It’s the only ranking grounded in both quantitative consumer research and in-depth financial analysis. Created 13 years ago, and perpetually updated, the WPP BrandZ database contains information from more than

2 million in-depth consumer interviews in 30 countries. This proprietary data is analyzed with publicly available financial information from Bloomberg, Kantar Worldpanel and other sources.

These valuations are critical to the CEOs, financial and marketing executives, security analysts, institutional investors and others who depend on well-researched, reliable information for the assessments and comparisons that lead to well-considered decisions. All valuations

in this report appear in US dollars and are subject to fluctuations for those brands that are denominated in other currencies.
^In the linked PDF from the source link.
 
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post #46 of 142
Quote:
Originally Posted by lordikon View Post
else
Duckie.dishOut(wrath);
IncurWrath() is not a member of Duckie.

OT: Apple spends a LOT of time engineering their experience. This is to be expected.

Some of those brands are interesting.
    
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post #47 of 142
Quote:
Originally Posted by RonindeBeatrice View Post
So....

If apple is worth $300 Billion , whereas their name is worth $153 Billion. Is it true that half the cost of apple is the name?
No, because market cap is the market value of a company. This is not necessarily the same as the "value" of a company. Value is very subjective and hard to quantify. i.e. What is the value of an Intellectual Property portfolio? If $100M company had an estimated $50M IP portfolio and you take the portfolio away, what is the company worth? Close to $0 minus any capital they own.

What about a company with a market value of $100M but an IP portfolio worth $200M?


Quote:
Originally Posted by _02 View Post
OT: Apple spends a LOT of time engineering their experience. This is to be expected.

Some of those brands are interesting.
Creative and experienced actually take precedence over engineering at Apple
Once again...
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Once again...
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post #48 of 142
Quote:
Originally Posted by LOL_Wut_Axel View Post
Seriously? *sigh*

What's the point of brand value, anyway?
There is a silver lining to this.

The top three are computer brands.

Quote:

Advertisement

Michael Jordan having “retired,” with $40 million in endorsements, makes $178,100 a day, working or not.

If he sleeps 7 hours a night, he makes $52,000 every night while visions of sugarplums dance in his head.
If he goes to see a movie, it’ll cost him $7.00, but he’ll make $18,550 while he’s there.
If he decides to have a 5-minute egg, he’ll make $618 while boiling it.
He makes $7,415/hour more than minimum wage.
If he wanted to save up for a new Acura NSX ($90,000) it would take him a whole 12 hours.
If someone were to hand him his salary and endorsement money, they would have to do it at the rate of $200 every second.
He’ll probably pay around $200 for a nice round of golf, but will be reimbursed $33,390 for that round.
He’ll make about $19.60 while watching the 100-meter dash in the Olympics, and about $15,600 during the Boston Marathon.
This year, he’ll make more than twice as much as all U.S. past presidents for all of their terms combined.

Amazing isn’t it?

However…

If Jordan saves 100% of his income for the next 500 years, he’ll still have less than Bill Gates has at this very moment.

Game over. Geek wins.
http://www.geeksaresexy.net/2009/04/...ver-geek-wins/

Although in my opinion apple isn't a computer company, they are a fashion company.
    
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post #49 of 142
Apple has been successful for nearly all the wrong reasons. The amount of court they've attended in their name is just one prime example.

Marketing lies, horrific PC hardware prices based on the quality of components, and poor music store. It isn't about quality anymore, and their brand value is a clear picture of this.
post #50 of 142
all those overpriced products, it better be. i love my iPods
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