Even for a lifetime warranty?
I deal with Asus on a daily basis, Gygabite and MSI...I can't actually say my personal feelings about these dealings because I know the reps I deal with are actually members, here but, let's just say I'm less than satisfied.
Calling EVGA is actually a highlight of my day, I speak with people that KNOW what they're talking about. Their RMA program is beyond reproach and in general, they're service is very pleasant.
If you pay a bit of an exaggerated price for a lifetime warranty and "amazing" customer service, I personally think it's worth it...I'm sure the entire EVGA community would agree with me.
If you don't feel that way, that's your business.
If we're going to make comparisons, however; I do ask that we actually compare apples to apples and not apples to oranges.
The reason I say that is because I have dealt with both ASUS and EVGA for RMA's and the ASUS process was twice as fast as the EVGA RMA. Also AFAIK EVGA only offers a 3-year warranty in Australia (could be wrong on this), not to mention that 3 years is more than long enough with the way hardware progresses anyway.
In 3 years time a GTX580 will be obsolete to say the least. So a lifetime warranty really is a waste when you can get a 3 year warranty from another brand and save $40-$50 in the process. The quality of the cards (unless they are non-reference) is exactly the same. All you do when you buy EVGA is pay for an unneccesairy warranty (lifetime) and for the sticker on the card/box. They are exactly the same as an ASUS, GB, MSI, Palit, Gainward etc. under the hood, yet they cost more because of the EVGA name and a warranty that really is useless in most scenarios.
It just makes economic sense to choose the cheaper brands.
Again, this is all my opinion. But I just can't justify paying more for EVGA and I certainly won't buy another EVGA product unless they are the same price as the competition