Integrated graphics offerings from Intel litter the PC market and are the reason why the company is still the number one provider of graphics controllers in the industry. When DailyTech last reported on the status of the graphics industry, Intel was leading the way with 37.5% of the market. The next closest was ATI with 26.5% and NVIDIA followed with 18.7%. "Integrated graphics cannot compete with the console gaming experience. If you're going to be out there creating these great next-generation games that kick ass and look wonderful, and help to sell these next-gen systems, you're screwed if your customers have Intel integrated graphics," said Rein at the at the Develop conference.
Rein feels that Intelâ€™s large size and power in the industry has stifled game development on the PC side and hinders developers in making PC games comparable to their console brethren. He also states that Intel preys on the ignorance of consumers to the importance of graphics horsepower with todayâ€™s game titles. â€œFor example, a game like Gears of War - there's just no way we can make that run. We can dumb it down to run on a lower-end 7-series or 6-series NVIDIA GPU; we can dumb it down to run on an ATI X1300, something of that nature - but it just will not scale down to Intel integrated graphics. It's just not possible,â€ continued Rein.