To be honest PC gaming will never win in market share. Consoles are just so much more accessible.
Nobody said you can't make one big fancy app in order to provide a nice gui. It's just that in the end consoles are more profitable, especially when you have clear conflict of interest in Microsoft's case. It's much, much more profitable to sell both xbox360 and Windows, get royalties from 360 games, sell accessories, etc., etc., than to just sell Windows.
It's just that we have the developer of THE major OS (win32/64 accounts for ~90%+ of pcs, afaik), THE graphical API, trying to compete (successfully, I might add) for console market share. Trouble is, obviously, Microsoft doesn't really need to push forward too much the whole idea of playing games on Windows on your PC. People still will buy Windows, win32 isn't going anywhere anytime soon (ReactOS?), and Microsoft gets huge profits with xbob360. And the whole situation with consoles being easier and more accessible to casual players doesn't help the pc at all.
Edited by nielsbohr - 6/2/11 at 3:32am