It's not... It's supposed to cash in on the armies of 12 year old boys that buy games based in hype and what their friends play. IW's goal is to keep their sales flat while DICE is trying to be the new #1
I dident even buy BC2 i have played a bit of it and it really did seem a skinned BC TBH... I did buy BC it was ok but dident take long to get boring, sadly even a cod game would lasty longer which is sad since they pump one out every year.
I really hope BF3 is good and hopefully its not another BC, I hope they return to there roots of older more simpler BF games like 1943. But clearly still more complex but not over the top just a nice overall balance where nothing is to good.
Thanks, Sir Overkill.