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AMD quietly dropping ATI name and logo from products.... ?  

post #1 of 9
Thread Starter 
This originally came from another forum source hosted by a store I buy from (NCIX) according to this guy AMD are quietly dropping ATI name and logo from their products is this article clipping from yahoo news true or just bs?

Quote:
ATI Technologies

The superpower arms race that once raged across desktops around the world was fuelled in large part by equally rapid growth in graphic capability. ATI led the industry with generation after generation of advanced graphics cards that helped computers go from green screen text-only oddities to 3D-capable machines that made computing come to life. When chipmaker AMD swallowed ATI whole for $5.4 billion U.S. in 2006, it promised even greater performance gains by tighter integration between processors and graphics hardware. The synergies never materialized, and only after years of struggle is AMD finally starting to realize the promise it made five years ago. It's too late for the ATI brand, however, as AMD is quietly dropping the name and logo from its products.
full article found here
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post #2 of 9
It's been AMD Radeon for quite a while now, that article was just using it as an example.
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post #3 of 9
I believe this started with the 5 or 6 series of GPUs. So yes, it has happened and it very old news
 
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post #4 of 9
They changed from ATI to AMD a very long time ago.
post #5 of 9
Quote:
Originally Posted by E-Peen View Post
They changed from ATI to AMD a very long time ago.
This^
Have you been living under a rock?
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post #6 of 9
Safe to say... repost!
post #7 of 9
They've been doing this since the HD6000 series came out.
post #8 of 9
Quote:
Originally Posted by E-Peen View Post
They changed from ATI to AMD a very long time ago.
Wow, I noticed your Avatar is raising its eye brows.
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post #9 of 9
Thread Starter 
Quote:
Originally Posted by Citra View Post
This^
Have you been living under a rock?
Yes, and I like my rock quite well thank you very much

More seriously I dont keep "up" with hardware topics on the news side of things...I more or less just the new products, and I just came across the article for the first time.
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