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[BI] Zynga Losing Millions Of Users For Its Most Popular Games

post #1 of 27
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Quote:
What's going on here? Zynga's games come on strong, and then fade out just like any video game.

It's another reminder that Zynga is a hits driven business and it needs a new hit to keep its strong momentum going.

Read more: http://www.businessinsider.com/zynga...#ixzz1SkEyCrWi
http://www.businessinsider.com/zynga...numbers-2011-4

I didn't dare to put this in the "video game" news section, as I detest thinking of Zynga/FB add-ins as "video games."

I wouldn't really say that this is "important" news (given my opinion of FB and FB "games") but I think, if anything, this is a general comment not necessarily on game quality, but rather the attention span of people in the context of what the moderate FB user is like. Sure, if you really developed an enticing game that integrated a lot of ingenuity to maintain interest over time there probably wouldn't be a consistent trend of declining users of their games across the board. Then again from what I can tell when my gf is playing these games, they're all just the same thing with different skins. I'm shocked people even keep trying new ones.
    
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post #2 of 27
I played a few of them for a little while just to see what the fuss was about. They get old and monotonous real quick.
post #3 of 27
Haha! So people finally realized they were just doing the same mindless and endless loop over and over again and got tired of it? About time...
post #4 of 27
What the hell? Zynga games are THE MOST deep games I have every played and have a REAPLAY factor of 11 out of 10.

PS: Anyone want to be my friend? I want to give you free lawn chairs in CityVille!!!!!!!!!!!



/sarcasm
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post #5 of 27
Just got some inside information about what it would be like to work for Zynga. They seem like they work their employees to death trying to crank out new hits quickly. 6-day work weeks, and it sounds like they pretty much expect their employees to live there during those 6 days, as they ofter 3 meals per day for free and a laundry service. A game studio having a laundry service immediately throws up a red flag for me. They start new stuff every Monday, and the programmers have to have it in a a ready state by Wednesday morning for two days of QA, then Friday is a day to polish the work, and Saturday is checked in to be used. A 1-week development cycle would be murder. By comparison where I work now we have 3-week cycles and the development cycle for major features and content is generally 2-3 months.
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post #6 of 27
They're casual games, they aren't supposed to have a ton of depth.

Most people just play them on their lunch break or while they're at school.
post #7 of 27
Quote:
Originally Posted by guyladouche View Post
http://www.businessinsider.com/zynga...numbers-2011-4

I didn't dare to put this in the "video game" news section, as I detest thinking of Zynga/FB add-ins as "video games."

I wouldn't really say that this is "important" news (given my opinion of FB and FB "games") but I think, if anything, this is a general comment not necessarily on game quality, but rather the attention span of people in the context of what the moderate FB user is like. Sure, if you really developed an enticing game that integrated a lot of ingenuity to maintain interest over time there probably wouldn't be a consistent trend of declining users of their games across the board. Then again from what I can tell when my gf is playing these games, they're all just the same thing with different skins. I'm shocked people even keep trying new ones.
Bias aside... it's still about video games....
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post #8 of 27
Zynga should have sold to EA.
post #9 of 27
Quote:
Originally Posted by Kand View Post
Zynga should have sold to EA.
Well, there was a Dragon Age Facebook game.
post #10 of 27
Quote:
Originally Posted by Kand View Post
Zynga should have sold to EA.
Not while EA is valued lower
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