What's going on here? Zynga's games come on strong, and then fade out just like any video game.
It's another reminder that Zynga is a hits driven business and it needs a new hit to keep its strong momentum going.
Read more: http://www.businessinsider.com/zynga...#ixzz1SkEyCrWi
I didn't dare to put this in the "video game" news section, as I detest thinking of Zynga/FB add-ins as "video games."
I wouldn't really say that this is "important" news (given my opinion of FB and FB "games") but I think, if anything, this is a general comment not necessarily on game quality, but rather the attention span of people in the context of what the moderate FB user is like. Sure, if you really developed an enticing game that integrated a lot of ingenuity to maintain interest over time there probably wouldn't be a consistent trend of declining users of their games across the board. Then again from what I can tell when my gf is playing these games, they're all just the same thing with different skins. I'm shocked people even keep trying new ones.