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[DT] Asustek expected to miss 2011 motherboard target

post #1 of 31
Thread Starter 
http://www.digitimes.com/news/a20110724PD201.html

Quote:
Taiwan-based vendor Asustek Computer, based on receiving of orders in July, is expected to ship 11.6 million motherboards in the second half of 2011, resulting in a 2011 total shipment volume of 23 million units which is short of its internal goal of 25 million units, according to industry sources.

Other Taiwan-based makers are expected to lower then originally projected shipment volumes of motherboards in 2011, the sources pointed out.
It'll be interesting is GB surpasses ASUS, but i also heard GB is shipping less as well.

I think its sad, id like to see them all do better, that way we get better boards, but hey maybe we will get lower board prices?
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post #2 of 31
Don't worry, Intel will just release 5 new sockets in 2012 and they'll make up for the loss this year.
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post #3 of 31
Quote:
Originally Posted by Squirrel View Post
Don't worry, Intel will just release 5 new sockets in 2012 and they'll make up for the loss this year.
LMAO!! Love your comment. But seriously folks are broke and keeping their hardware longer.
post #4 of 31
I also wonder how much that B2 fiasco cost them as well.

If you look at it the 2011 fiscal year has been a bit bad as a whole especially for Intel mb's.

Could that have been the 2 mill they needed to hit their internal goal? Doubt it but i'm sure it was an impact to all mb manufacturers.
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post #5 of 31
Quote:
Originally Posted by rx7racer View Post
I also wonder how much that B2 fiasco cost them as well.

If you look at it the 2011 fiscal year has been a bit bad as a whole especially for Intel mb's.

Could that have been the 2 mill they needed to hit their internal goal? Doubt it but i'm sure it was an impact to all mb manufacturers.
I doubt it really cost the board manufacturers much if anything, it was an intel engineering issue, I would like to think intel would do a full reimburement to all affected companies.
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post #6 of 31
But the problem caused a "dry" season during the month it took to fix the issue. 23 million boards in 11 months of market exposure (applies only to 1155 boards) but Sandy Bridge had so much hype going for it, they may have made their 2 million units during the Intel recall.
post #7 of 31
Thread Starter 
I man i don't think the recall has anything to do with it, becuase almost all if not all pulled their B2s and just replaced the PCH at the cost of Intel, they maybe lost a few bucks, but some were able to make needed revisions while having to chang ethe board revision.

I think llano is going to cost them, as the APUs got unnecessarily rammed by the majority of review sites, and for no reason other than it wasn't what they expected: aka good GPU compute, and the high price on release.

I think Intel really messed them up with the Z68 chipset, as well as X58 being overdone. I mean who releases SB when you still have X58, that's just stupid.

Then you got bulldozer, and god knows how that will turn out.

i am thinking SB-E wont do so well, if it costs too much like I think it will.

I also think that netbook/ipad crap stuff are taking over a lot more than we like.
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post #8 of 31
GB and ASUS are cool with each other though. They own 50%(+/-) of eachother.
>dat smooth feel
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>dat smooth feel
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post #9 of 31
I think it's partially because of 775 and 1156.A lot of people upgraded to it or went with 1366 and see no reason too upgrade again.

Especially thinking if they just wait another year there will be a new socket anyway.
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post #10 of 31
Just wait until Bulldozer. Then in 2012 AMD will have an entirely new non-backwards compatible socket (and as someone else said Intel will have 5) so ASUS can make up for the lower sales this year (if BD doesn't bring them back to expectations).
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