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[Edge] Trip Hawkins on Apple

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With its tight control over the App Store, which has sold billions of game apps to date, Apple has asserted itself as a powerful gatekeeper in the rapidly growing sector of mobile game development. Digital Chocolate CEO Trip Hawkins – who worked as director of strategy and marketing for Apple in the early ‘80s – is intimately acquainted with Apple’s business philosophy.

At this year’s Gamelab conference in Barcelona, Hawkins spoke candidly to us for a full interview in our latest issue; here we present his thoughts about his thorny working relationship with Steve Jobs, his thoughts on Apple’s inevitable decline and the key to thriving in the App Store as a mobile game developer.

You talk a lot about the freedom developers enjoy working in social- and mobile game development but aren’t you simply beholden to new gatekeepers such as Apple and Facebook? You’re hardly considered a legitimate mobile developer unless your games are in the App Store.

Digital Chocolate’s games will always be in the App Store. But I think it would be an incredibly positive thing for the industry if Apple decided to support all of the web standards, because then Apple could be the best about everything. Right now they make a conscious choice. They want you to be in the App Store rather than the browser, so they cripple the browser. They’ve created this outlet and they had to have an excuse to keep you there, so they’re like, ‘Oh it’s nothing against Flash; we just prefer HTML5’. Well, Flash can actually make a really good game, and with HTML5 you can’t do that. But give HTML5 another few years to mature, and that could solve the problem. Or Apple could be more generous about deciding to support more de facto standards like Flash, or at least let it run its course.
Source

Trip Hawkins used to work at Apple before he left to found Electronic Arts (EA).
post #2 of 8
i think we are all better off with ea in the world, well i am.
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post #3 of 8
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Originally Posted by downlinx View Post
i think we are all better off with ea in the world, well i am.
I think we would be better off without EA... EA is monopolizing the industry as the largest publisher. I'd like some extra competition and innovation!
 
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post #4 of 8
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Originally Posted by TitaniumClocker View Post
I think we would be better off without EA... EA is monopolizing the industry as the largest publisher. I'd like some extra competition and innovation!
i think your mixing it ea with activisiton my good man. Look at the innovations they are making now with dice on bf3. how can you say that they are not innovative?
Where is the monopolizing, they are give the people what they want where the other companies are doing what is easy, yes every company wants money that is always there but greedy is a different story.
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post #5 of 8
Quote:
Originally Posted by downlinx View Post
i think your mixing it ea with activisiton my good man. Look at the innovations they are making now with dice on bf3. how can you say that they are not innovative?
Where is the monopolizing, they are give the people what they want where the other companies are doing what is easy, yes every company wants money that is always there but greedy is a different story.
They're both evil and would capitalize on even the slightest opportunity to rip the consumer off.

Its a matter of picking the best of two evils.
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post #6 of 8
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Originally Posted by L36 View Post
They're both evil and would capitalize on even the slightest opportunity to rip the consumer off.

Its a matter of picking the best of two evils.
This. People really need to get this in their heads.

Neither gives a **** about you other than getting you to pull out your wallet. They will innovate the minimum amount required to continue making you do so.

Big companies are not your friends. It's really that simple. Don't feel bad about buying their stuff, we all do it, but don't ever think anything past that level transaction. It only leads to bad things.
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post #7 of 8
Quote:
Originally Posted by downlinx View Post
i think your mixing it ea with activisiton my good man. Look at the innovations they are making now with dice on bf3. how can you say that they are not innovative?
Where is the monopolizing, they are give the people what they want where the other companies are doing what is easy, yes every company wants money that is always there but greedy is a different story.
Dice is the one doing the innovating


EA came up with the idea of SELLING you DLC after the game was released, instead of DICE giving it to you for free.

Do you see the problem now?
 
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post #8 of 8
Quote:
Originally Posted by TitaniumClocker View Post
I think we would be better off without EA... EA is monopolizing the industry as the largest publisher. I'd like some extra competition and innovation!
Sounds like Apple, TBQFH.
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