Man everyone seems to be ignoring this part of the article,
Update. Brandon McCormick from Facebook's communications team sent a comment clarifying the WSJ:
Seems like there may be some misunderstanding. The WSJ story talks about a separate real-time News Feed test that would show everything happening all the time in a separate section on the right hand of the page This would be true for things your friends are doing, updates from apps you are using and content from Pages you have liked (including any of the 250,000+ fans of Gizmodo). These aren't ads. Just like they are today, they are updates from the people and things you have chosen to connect to. While you may not want Gizmodo to be your best friend, and you may not want to get updates from Gizmodo every minute, you may be interested in a story posted on their Page. This separate News Feed would help display that content, in real-time, along with everything else that is happening.
Gizmodo and there sensationalism