Originally Posted by xPrestonn
Not without the publisher's permission they can't. Steam isn't like a retail store where you can drop the price on a game to 2 dollars if you want it off the shelves, they need permission from the publisher/developer to change the prices on an item.
There is literally no reason for BF3 to release its dlc on steam. It has no need to. Think about it from EA's perspective? Why would you waste dev time and money designing your game to be able to sell things internally only to cave and allow valve to take some of your money when there is no reason you have to let them do it?
That is another reason why companies make DLC because even retail stores dont get a cut when it comes to dlc, I dont see why valve should get a cut when EA has already set up an internal store. Sounds more like valve's greed than EA, however EA's is not that much better.
Also how the hell is EA ruining PC gaming, BF3 looks to be the first game in a long time complete with PC features, something imo valve hasn't managed to do since HL2. They are also developing the most expensive MMO to date which is a PC exclusive, however we dont know if it will be good or not yet. People need to understand steam =/= pc gaming