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SteelSeries Sensei - Page 13

post #121 of 690
Hi everyone. My name is Kim and I run marketing for SteelSeries, I would like to address a few issues I see mentioned here.

We have made a few "performance" mice by now. Mice that from a performance perspective were designed from ground up for competitive gaming. From a visual aesthetic perspective they were designed "for ourselves", we like simple.

Our aim with those products was to create mice that performed well, without all the BS and fluff we saw in other products. We received glowing reviews from a lot of reviewers who totally got that approach. We even sparked a debate here and there. But we didn't see sales that was comparable to the positive reviews. End-users standing at the isle at Media Markt, Best Buy or other major retail chains in Europe and US went with shiny, fluffy and the inflated DPI numbers. It looked and sounded better to them I guess. The buyers who put those products on the shelves want shiny, fluffy, they want the high DPI numbers.

We were faced with a choice - we could keep making mice "for ourselves", and possibly a small select group of people who appreciate our approach and our philosophies. But it would limit our distribution, our reach and ultimately our ability to also work in other product categories. That is not sustainable longterm, the company would either get bought or go under.
..... Or we could listen to the market and try to make products that move volume - and which still embodies our approach, philosophies, core values (and on top of that have some shiny fluff). Not all features we add to our products are added because we believe they are essential for performance - but they may be essential for the person who buying the product. Either because that person likes a feature (say illumination) or because he has been led to believe it is important (say a very high DPI value).

With the Sensei we added fluff, we added shiny. Totally. But that doesn't mean it doesn't perform well. The shiny surface is, if I go by both personal opinion AND the feedback we got from all the people who tested it, the best surface we have ever done. And yes, we do test with those people we claim we test with. We don't do this for marketing purposes (those people don't move product in retail), we do it because they can tell us when it "feels right". They can rarely tell us how to get to that point, but they are amazingly good at validating when we get there. My guess is that is why you see a gamer in a video referencing it as sleeker - it is the same shape as the Xai, but it feels a LOT different. It feels sleeker. I can totally understand why he would use those words.

There is illumination in the Sensei, a million trillion colors in 3 different zones. And it can be turned off. The Sensei on my desk at home is turned off. I like it that way. Judging from the vast majority of comments I have seen since we went live with the announcement - and the feedback I saw in the vast majority of reactions of the people we tested with, I am very much in the minority for that preference.

The 11,400 DCPI thing is a lot. And it obviously has a lot of calculations behind it, we don't hide that, we even state this and thats part of the reason for using our ARM processor. And in the SteelSeries Engine software accompanying the mouse, it will have a very visual change when you adjust past the 5,700 CPI mark, to tell the user what is happening. Again I don't feel we are betraying ourselves or our values, but we are giving the user choice. They will not become more precise with this feature, but perhaps we (the industry) can finally stop talking about CPI values as if they are oh so important and move on? That is what we want, that is why we doubled our CPI value. That is also why the Xai had 5,001 CPI when we released it - the last +1 was literally a joke meant to spark debate and point attention to how little it matters.

Xai had slight positive acceleration. And yes, we use the same sensor in Sensei. And, yes, it has the same slight positive acceleration. The referenced video with Markeloff is not something we pay him to do, it is something Natus Vincere did all their own, we didn't even know they were making it. I will guarantee you that he is being honest. He may or may not be right, but from his perspective he is being honest and describing how the product feels to him.

Kana will be optical. I think you already guessed the sensor direction we are taking.

Oh and just for the record. We moved our blog from a wordpress platform (fragyou.net) to tumblr (steelseries.tumblr.com) a while back. We didn't do this to "hide" anything, let's stop the conspiracy theories. The post from 2007 is even referenced on our Ikari page and it can be found on our new blog: tumblr

I probably missed a ton of questions, but will be happy to answer what I can going forward. And I am genuinely sorry that we have disappointed some of you, both by sensor choices, acceleration issues and other things. We really want nothing more than to make great products, but I also know that my personal preferences (and those shared by the other geeks in my company) aren't necessarily mainstream enough to be sustainable.


Kim Rom
post #122 of 690
Quote:
Originally Posted by Telstar;14613362 
Will it have the Ikari shape or will be another idiotic ambidextrous mouse?
How many ppl are left-handed btw? 5%?
There are also people like me who prefere ambidextrous mice despite being right handed. wink.gif
Edited by Bullveyr - 8/17/11 at 6:45am
post #123 of 690
Quote:
Originally Posted by kimrom;14613779 
Hi everyone. My name is Kim and I run marketing for SteelSeries, I would like to address a few issues I see mentioned here.

We have made a few "performance" mice by now. Mice that from a performance perspective were designed from ground up for competitive gaming. From a visual aesthetic perspective they were designed "for ourselves", we like simple.

Our aim with those products was to create mice that performed well, without all the BS and fluff we saw in other products. We received glowing reviews from a lot of reviewers who totally got that approach. We even sparked a debate here and there. But we didn't see sales that was comparable to the positive reviews. End-users standing at the isle at Media Markt, Best Buy or other major retail chains in Europe and US went with shiny, fluffy and the inflated DPI numbers. It looked and sounded better to them I guess. The buyers who put those products on the shelves want shiny, fluffy, they want the high DPI numbers.

We were faced with a choice - we could keep making mice "for ourselves", and possibly a small select group of people who appreciate our approach and our philosophies. But it would limit our distribution, our reach and ultimately our ability to also work in other product categories. That is not sustainable longterm, the company would either get bought or go under.
..... Or we could listen to the market and try to make products that move volume - and which still embodies our approach, philosophies, core values (and on top of that have some shiny fluff). Not all features we add to our products are added because we believe they are essential for performance - but they may be essential for the person who buying the product. Either because that person likes a feature (say illumination) or because he has been led to believe it is important (say a very high DPI value).

With the Sensei we added fluff, we added shiny. Totally. But that doesn't mean it doesn't perform well. The shiny surface is, if I go by both personal opinion AND the feedback we got from all the people who tested it, the best surface we have ever done. And yes, we do test with those people we claim we test with. We don't do this for marketing purposes (those people don't move product in retail), we do it because they can tell us when it "feels right". They can rarely tell us how to get to that point, but they are amazingly good at validating when we get there. My guess is that is why you see a gamer in a video referencing it as sleeker - it is the same shape as the Xai, but it feels a LOT different. It feels sleeker. I can totally understand why he would use those words.

There is illumination in the Sensei, a million trillion colors in 3 different zones. And it can be turned off. The Sensei on my desk at home is turned off. I like it that way. Judging from the vast majority of comments I have seen since we went live with the announcement - and the feedback I saw in the vast majority of reactions of the people we tested with, I am very much in the minority for that preference.

The 11,400 DCPI thing is a lot. And it obviously has a lot of calculations behind it, we don't hide that, we even state this and thats part of the reason for using our ARM processor. And in the SteelSeries Engine software accompanying the mouse, it will have a very visual change when you adjust past the 5,700 CPI mark, to tell the user what is happening. Again I don't feel we are betraying ourselves or our values, but we are giving the user choice. They will not become more precise with this feature, but perhaps we (the industry) can finally stop talking about CPI values as if they are oh so important and move on? That is what we want, that is why we doubled our CPI value. That is also why the Xai had 5,001 CPI when we released it - the last +1 was literally a joke meant to spark debate and point attention to how little it matters.

Xai had slight positive acceleration. And yes, we use the same sensor in Sensei. And, yes, it has the same slight positive acceleration. The referenced video with Markeloff is not something we pay him to do, it is something Natus Vincere did all their own, we didn't even know they were making it. I will guarantee you that he is being honest. He may or may not be right, but from his perspective he is being honest and describing how the product feels to him.

Kana will be optical. I think you already guessed the sensor direction we are taking.

Oh and just for the record. We moved our blog from a wordpress platform (fragyou.net) to tumblr (steelseries.tumblr.com) a while back. We didn't do this to "hide" anything, let's stop the conspiracy theories. The post from 2007 is even referenced on our Ikari page and it can be found on our new blog: tumblr

I probably missed a ton of questions, but will be happy to answer what I can going forward. And I am genuinely sorry that we have disappointed some of you, both by sensor choices, acceleration issues and other things. We really want nothing more than to make great products, but I also know that my personal preferences (and those shared by the other geeks in my company) aren't necessarily mainstream enough to be sustainable.


Kim Rom

Thank you for your honesty Kim Rom.

I guess cROKODILE's YT link drew a lot of attention to this site.
Edited by Skylit - 8/17/11 at 7:02am
post #124 of 690
Quote:
Originally Posted by kimrom;14613779 
Hi everyone. My name is Kim and I run marketing for SteelSeries, I would like to address a few issues I see mentioned here.
................................
Kana will be optical. I think you already guessed the sensor direction we are taking.
.............................
I probably missed a ton of questions, but will be happy to answer what I can going forward. And I am genuinely sorry that we have disappointed some of you, both by sensor choices, acceleration issues and other things. We really want nothing more than to make great products, but I also know that my personal preferences (and those shared by the other geeks in my company) aren't necessarily mainstream enough to be sustainable.


Kim Rom

Kim, then do you have any details about this Kana?? Or is it just an Ikari with shining light and double CPI??
post #125 of 690
I would love some information on the Kana. I think a lighter, less flashy optical version of the Xai would be a perfect mouse. I really hope this is the direction of the Kana.
post #126 of 690
Quote:
Originally Posted by kimrom;14613779 
Warning: Spoiler! (Click to show)
Hi everyone. My name is Kim and I run marketing for SteelSeries, I would like to address a few issues I see mentioned here.

We have made a few "performance" mice by now. Mice that from a performance perspective were designed from ground up for competitive gaming. From a visual aesthetic perspective they were designed "for ourselves", we like simple.

Our aim with those products was to create mice that performed well, without all the BS and fluff we saw in other products. We received glowing reviews from a lot of reviewers who totally got that approach. We even sparked a debate here and there. But we didn't see sales that was comparable to the positive reviews. End-users standing at the isle at Media Markt, Best Buy or other major retail chains in Europe and US went with shiny, fluffy and the inflated DPI numbers. It looked and sounded better to them I guess. The buyers who put those products on the shelves want shiny, fluffy, they want the high DPI numbers.

We were faced with a choice - we could keep making mice "for ourselves", and possibly a small select group of people who appreciate our approach and our philosophies. But it would limit our distribution, our reach and ultimately our ability to also work in other product categories. That is not sustainable longterm, the company would either get bought or go under.
..... Or we could listen to the market and try to make products that move volume - and which still embodies our approach, philosophies, core values (and on top of that have some shiny fluff). Not all features we add to our products are added because we believe they are essential for performance - but they may be essential for the person who buying the product. Either because that person likes a feature (say illumination) or because he has been led to believe it is important (say a very high DPI value).

With the Sensei we added fluff, we added shiny. Totally. But that doesn't mean it doesn't perform well. The shiny surface is, if I go by both personal opinion AND the feedback we got from all the people who tested it, the best surface we have ever done. And yes, we do test with those people we claim we test with. We don't do this for marketing purposes (those people don't move product in retail), we do it because they can tell us when it "feels right". They can rarely tell us how to get to that point, but they are amazingly good at validating when we get there. My guess is that is why you see a gamer in a video referencing it as sleeker - it is the same shape as the Xai, but it feels a LOT different. It feels sleeker. I can totally understand why he would use those words.

There is illumination in the Sensei, a million trillion colors in 3 different zones. And it can be turned off. The Sensei on my desk at home is turned off. I like it that way. Judging from the vast majority of comments I have seen since we went live with the announcement - and the feedback I saw in the vast majority of reactions of the people we tested with, I am very much in the minority for that preference.

The 11,400 DCPI thing is a lot. And it obviously has a lot of calculations behind it, we don't hide that, we even state this and thats part of the reason for using our ARM processor. And in the SteelSeries Engine software accompanying the mouse, it will have a very visual change when you adjust past the 5,700 CPI mark, to tell the user what is happening. Again I don't feel we are betraying ourselves or our values, but we are giving the user choice. They will not become more precise with this feature, but perhaps we (the industry) can finally stop talking about CPI values as if they are oh so important and move on? That is what we want, that is why we doubled our CPI value. That is also why the Xai had 5,001 CPI when we released it - the last +1 was literally a joke meant to spark debate and point attention to how little it matters.

Xai had slight positive acceleration. And yes, we use the same sensor in Sensei. And, yes, it has the same slight positive acceleration. The referenced video with Markeloff is not something we pay him to do, it is something Natus Vincere did all their own, we didn't even know they were making it. I will guarantee you that he is being honest. He may or may not be right, but from his perspective he is being honest and describing how the product feels to him.

Kana will be optical. I think you already guessed the sensor direction we are taking.

Oh and just for the record. We moved our blog from a wordpress platform (fragyou.net) to tumblr (steelseries.tumblr.com) a while back. We didn't do this to "hide" anything, let's stop the conspiracy theories. The post from 2007 is even referenced on our Ikari page and it can be found on our new blog: tumblr

I probably missed a ton of questions, but will be happy to answer what I can going forward. And I am genuinely sorry that we have disappointed some of you, both by sensor choices, acceleration issues and other things. We really want nothing more than to make great products, but I also know that my personal preferences (and those shared by the other geeks in my company) aren't necessarily mainstream enough to be sustainable.


Kim Rom

whoa,THE kim rom is here drum.gif

so it's clarified then, it's the same sensor as xai, so i will not buy it most likely biggrin.gif the improved things from the xai is not interesting enough to grant another purchase for me wink.gif

thank you for explaining this to us
you should write this on the blog too i think

and more news about the kana please tongue.gif
post #127 of 690
Some information on the Kana would be nice.

What sensor are you using in the Kana?

Is Kana = mouse 1.1?

Expected release date for the Kana and Sensai?

Weight of the Kana and Sensai without cord.

Thank you
post #128 of 690
Just give us optical sensor with high IPS (do not take the bigger lens) and give us for one time and only LIGHTWIGHT ikari.
(Ikari v2 would be a perfect name)
Another Xai shape will be pathetic, just like the sensei.
post #129 of 690
I want to believe.
post #130 of 690
Quote:
Originally Posted by kimrom;14613779 
Kana will be optical. I think you already guessed the sensor direction we are taking.
I guess this means the pixart sensor? If so, that is great news, as that is a pretty damn near perfect sensor. If steelseries release as small ambidextrous mouse with that sensor, I will definitely buy it.

As to the rest of the statement, it's pretty much what I suspected. People here don't realize that the people who care about acceleration and prediction are a tiny amount of all PC gamers, as are the people who prefer optical to laser. The fact is that people want backlighting, and the sensei will most likely sell a lot more than any other mouse steelseries makes. This is just smart business sense. Admittedly some people may call it "selling out" but really it will just give them a chance to compete in the market that actually has a lot of money in it. This doesn't mean that they can't also make serious products for people who want a simple, optical mouse. To me, the statement shows that steelseries really do care about making good products, and that they listen to even the smaller parts of the community. My respect to them just went up quite a bit.
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