Originally Posted by james_ant
I don't know why Apple hasn't set up their own LCD production facilities a long time ago. Instead their spending all their money on some stupid circle building somewhere in the states that is just a really big office building.
Good for Samsung though on not wasting time with Apple, I have at least 5 panels in my house made by Samsung. Two TV's and three computer monitors. The oldest dates back about 4 or five years and is a 720p plasma and it still works great today.
Not sure if you are serious or just trolling, but just in case; that "stupid circle building" is NOT just a "really big office building." It is a huge data center (massive server farm) to host and handle iCloud, you know, that huge feature they are marketing with iOS5. I don't know about you, but investing in a data center to provide future unity and backing up of customer data seems like a pretty smart investment.
Great that you love Samsung. So do I! My Dell monitor uses a Samsung display. I have a Samsung TV in the living room. That being said, dealing with Apple is never a waste of time. Simply being associated with the name Apple brings prestige in the marketing world, raging nerds and geeks aside. I imagine the payout for contracts is pretty damn good too.
I personally think this is a great move as it allows them direct future R&D feedback in Sharp displays. This investment will also be sure to further drop the costs Apple pays Sharp for display, not to mention of VIP access to supply stock. If something like this was arranged, for instance, Apple would have very a huge advantage in terms of day 0 retail inventory stock.
As for benefits to Sharp, their stocks outperformed the market when this news broke. This is one of the benefits when associated with the Apple brand. Sharp shares ended up 1.8% higher as opposed to 0.8% drop in the relative city industry subindex. Do you realize the significance of this?
Samsung seems to be making its bed with the Android OS platform and if it continues to develop as it has, that could be completely fine. The platform is still currently heavily fragmented with a developing stigma among general consumers that it is malware friendly due to being more open. Hopefully future stricter policies by Google for hardware specifications may address this, but in the time being, Apple still has the advantage in both the mobile and tablet market.