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[DPReview] Lytro's Ren Ng sheds some light on the company's ambitions

post #1 of 7
Thread Starter 
More info about the post-actuation focusing camera from Lytro...

Quote:
The first device will be aimed at the consumer end of the market, says Ng, explaining that the company is targeting: 'people who really like to have fun with pictures and share them with friends and family. Our vision is a product that allows people to shoot and share very simply.' And this product is not far from becoming a reality, he says: 'The product will be out in 2011 and priced competitively for a consumer product. It's already in the hands of photographers.' (Of the people shooting the samples on the company's website, only Eric Cheng, its director of photography, is an employee).
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post #2 of 7
Are the pictures in Flash format?
post #3 of 7
Kinda neat, but still feels like it has a decent way to go. Even the in focus part of the picture isn't as crisp and clean as one would like. Definitely a cool tech that'll get streamlined and made amazing I'm sure.
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post #4 of 7
Thread Starter 
Quote:
Originally Posted by jspeedracer View Post
Are the pictures in Flash format?
I think the format is proprietary. Something like Lightfield Engine

Quote:
Originally Posted by DaClownie View Post
Kinda neat, but still feels like it has a decent way to go. Even the in focus part of the picture isn't as crisp and clean as one would like. Definitely a cool tech that'll get streamlined and made amazing I'm sure.
The guy said that they were downsized, to make them more portable. The depth of field issue is still a problem though. It seems like there are usually just two or three different areas of focus that can generate dramatically different images.

One thing that was interesting though is that the guy was written about back in 2005 in DPReview. (He doesn't even look like he could've been out of high school at that point, but still). Back then, he had converted a Contax 645 medium format DSLR camera into a light field camera with .9MP images. So the product has clearly been in R+D for a while.
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post #5 of 7
Quote:
Originally Posted by jadawgis732 View Post
I think the format is proprietary. Something like Lightfield Engine


The guy said that they were downsized, to make them more portable. The depth of field issue is still a problem though. It seems like there are usually just two or three different areas of focus that can generate dramatically different images.

One thing that was interesting though is that the guy was written about back in 2005 in DPReview. (He doesn't even look like he could've been out of high school at that point, but still). Back then, he had converted a Contax 645 medium format DSLR camera into a light field camera with .9MP images. So the product has clearly been in R+D for a while.
Oh, no doubt. The concept is amazing, and definitely will work out to be some amazing tech. It just seems currently, its lacking a certain bit of technology to really bring it to the next level. Essentially, this won't be replacing standard DSLR cameras anytime soon. Once this tech can be put on image quality standards of a low end DSLR but allow the DoF adaptability it has now, it'll start taking a chunk of the market. I'm impressed, and wondering what the price point will be for their entry level consumer product.
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post #6 of 7
Thread Starter 
Quote:
Originally Posted by DaClownie View Post
Oh, no doubt. The concept is amazing, and definitely will work out to be some amazing tech. It just seems currently, its lacking a certain bit of technology to really bring it to the next level. Essentially, this won't be replacing standard DSLR cameras anytime soon. Once this tech can be put on image quality standards of a low end DSLR but allow the DoF adaptability it has now, it'll start taking a chunk of the market. I'm impressed, and wondering what the price point will be for their entry level consumer product.
Just judging by what Ng was saying, it is going to be low end consumer oriented. He used "sharing images on the web" and "won't be replacing" too many times for me to think that the level of control you get with a DSLR will be integrated any time soon.

While it is impressive, I personally don't see the practical application for this. And it could be done now in software. Just shoot at a high F-stop (F22 would work fine) so that everything is in focus, and apply a lens blur filter in photoshop to the areas you don't want in focus.
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post #7 of 7
Bumping this to add this, posted today:
http://news.cnet.com/8301-30685_3-20...camera-design/

I'm more excited about the detector technology, and not really excited at all about a camera based on it. I personally would find it uber cumbersome to have a camera like this as a primary camera and have to manually work up each photo in post-processing to get the one I want/wanted.
    
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