Originally Posted by grinny
Mate, people are buying things like Razer Blackwidow and Logitech G19 in English layout for riduculous amount of money and thinking they are getting a proper keyboard.
I believe CM Storm QF will outsell them easily for this price range here.
I totally agree to that - same problem here in Switzerland. We do have an own keyboard layout based on the German ISO version. That makes us a small market, but I think manufacturers should not underestimate our buying power and affinity to high quality electronic products!As CM-representatives are around in this forum, they might consider the following:
In Switzerland only 3 mechanical Keyboards are available and in stock at the moment:
Razer BlackWidow (black switches)
Zowie Celeritas (brown switches)
Corsair Vengeance K90 (red switches/rubber-dome-mixture)
Even though these mechanical keyboards are ONLY available in a “foreign” German layout, they’ve made it to sales rank 4 of 30 in gaming keyboards (Corsair), 7 of 30 (Zowie) and 9 of 30 (Razer) at our largest online retailer. So the few mechanical keyboards sell as good as for example a Logitech G-110 (rank 5) or a Microsoft Sidewinder X4 (rank 8)... and these two rubber-dome examples are offered in a Swiss layout by the way.
If only a manufacturer would offer a Swiss version, or even a neutral mechanical ISO keyboard (blank keycaps*) with different cherry switches to choose from, he would quick-fire-rapidly storm our keyboard market!
*Ordering from the US is very expensive and only offers “the wrong layout” for us. So ordering a mechanical keyboard and/or blank replacement keycaps in the US is an option – but a very expensive one that still does not provide the keyboard we're used to...
Supply and demand are that far away from each other, that marketing won’t be necessary – just send a test keyboard to the 4-5 big gaming magazines in Germany and with their reviews you reach >80% of the gamers in Germany, Austria, Switzerland and Lichtenstein. Mechanical keyboards are going to be the next big thing – at least that’s the impression I get reading our magazines and German gaming forums. But at the moment the choice here is really poor.
Seriously CM Storm – make an ISO version and sell it with German, blank or even Swiss keycaps as soon as possible! You can gain a lot of prestige, sell lots of keyboards and become a dominant player without much effort. Just don’t wait until Logitech is waking up, seizing the opportunity of this growing market.Edited by Bricolage - 1/5/12 at 6:19am