Originally Posted by LtCheese
AMD might switch sockets because we don't make AMD very much money. Their high end chips are loss leaders. Most of their profits come from OEMs. AMD wants to sell as many chips to OEMs as they can. The need to compete with Intel as closely as possible to retain market share. We are a very niche market in terms of CPU sales. Think about video cards. Nvidia doesn't make any money off selling a handful of GTX 590s. They make most of their money selling GT555m chips to laptop OEMs. It's the same thing with CPUs. AMD doesn't care how many times we have to buy a new motherboard to upgrade our CPU. As long as they are in line with their competition it's all good for them. AMD isn't looking out for us or anything because we don't really mean all that much in the grand scheme of things. Just to clear that up
where would they make money off of OEM changing the mobo? I feel the monetary increase would be minimal, from just changing a socket. I find it odd that they would have a mobo socket out for only 2Q's, the AM3+ was designed to take bulldozer, why would they need anything more? Where have you seen a socket that only lasted 2Q's? Why even come out with another socket (AM3+) when some AM3 boards can use the Bulldozer, if there was going to be another socket change on the 2012 models, I would have expected them to design the first one to run on AM3.