CEO's don't design and fabricate the silicon, the people that do go unrewarded and unmentioned. CEO's are there to look sophisticated in there tweed jackets and Ferrari F50's and say a few rehearsed speeches.
The biggest battle is not only making CPU's that perform clock per clock with the competition it's getting the support from software developers. You only have to look at their drivers for GPU's, the gaming world is completely bias in favour of Nvidia. Nearly 75% of all games comes with Nvidia "the way it's meant to be played" advertising. AMD never gets a 2nd thought.