Adam Kozak is a product marketing manager at AMD. His postings are his own opinions and may not represent AMDâ€™s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied
Letâ€™s put the technical arguments aside for a moment. Only time can tell whether â€œBuilding for the Futureâ€
or not. It seems to me that AMD made some key (fundamental) mistakes. Here are few.
1.Do not release the product if it is not ready for the prime time
. Based on most reviews here, it is clearly that Bulldozer doesnâ€™t work well with current OS and hardware components. You can argument that its architecture may focus on future and may work better on new coming software and hardware components but it seems to me that this needs accommodation and coordination from software and hardware vendors which we all know that it is an extremely difficult task.
2.Less hassle and confusion are better (to customers).
A typical customer just wants the new clip plug in and expects it will work better than previous gen chip as long as the minimum requirements are met. Donâ€™t tell them that the issues will go away when new OS and hardware components come out or have to perform tons of patches. A great product should work better (than previous gen) under existing OS, software and hardware components and shows gradually improvement as new OS, software and hardware components come out. Unless you are diehard fan, canâ€™t just spend hundreds and hope things will go well.
3.Maintain good communication between company and customers as well as partners.
Always keep customers and partners update during the whole process. Nothing wrong to admit errors, move on and donâ€™t cover things up. In Bulldozer this case, that youtube AMD advertise shows that they donâ€™t have communication among development, production and marketing teams unless all parties are trying to crook something up.
They are business 101 and how the Hâ€¦ those smart guys canâ€™t figure out.
Note: I have 2 intel and 3 amd rigs.