Originally Posted by neelwebs
They'd make more money selling audio codecs to companies than selling eletronics which don't work to consumers and having bad drivers and support.
Creative should work on a low-cost audio chip which can compete with Realtek audio chips.
It's much easier to make money by selling types of products that millions or billions of people want instead (and for high prices, of course).
I mean here they have a large variety of products that are out there making them millions of dollars all the time. I'd like to be making the money that Creative is making.
By having all of these consumer products, they also maintain an extremely high profile which makes them even more money.