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[In] Why AMD Failed, Another Ex-Employee Confession - Page 3

post #21 of 177
The thing about it is that perception is reality.

AMD won't be going bankrupt any time soon with their console GPU deals and their portable APU solutions.

But their brand has and will continue to take a big hit from Bulldozer.

Even though the high-end PC market is not the realm of the majority of consumers, it does help set the trends for the rest of the PC and computing worlds. When people read that Intel is making the best chips and AMD bombed (in spectacular fashion), even if it doesn't directly apply to their needs it does end up affecting a lot of purchases (or will eventually).

I sure hope this does something to whip AMD into shape and instigate some sort of restructuring or reorganization, or at least a re-prioritization of goals within the company. At their current pace and direction, they will make money in the short and medium terms, but risk a lot of business beyond that time-frame. It's very hard to restore tarnished brands back to respectability.
post #22 of 177
You guys still don't get it, do you? The performance desktop market is such a small portion of the market. AMD is not all too concerned with their performance desktop CPUs. All their focus is geared towards the mobile market. You will see that these BD cores integrated in APUs will dominate the laptop, tablet and smart phone market.
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post #23 of 177
... did you check the last power efficiency charts of BD?

It's hard to dominate whatever it is, with such a low power efficiency ...
post #24 of 177
Quote:
Originally Posted by dade_kash_xD;15351986 
You guys still don't get it, do you? The performance desktop market is such a small portion of the market. AMD is not all too concerned with their performance desktop CPUs. All their focus is geared towards the mobile market. You will see that these BD cores integrated in APUs will dominate the laptop, tablet and smart phone market.

I very much doubt if BD cores were in Llano it would be more power efficient and perform better. Look around, AMD honestly did screw up BD.

They need to go back to the times when they designed almost each portion of the CPU by hand. Not some automated crap that just "gets the job done".

The 2 billion transistors in BD are probably arguing which each other instead of working in harmony. tongue.gif
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post #25 of 177
what i find most interesting is how AMD never technically designed the athalon 64 and opteron line....that faith that they had done great before was what really convinced me to swap over to amd before bulldozer arrived. We all knew they were behind the 8 ball, especially after SB was released, so if they wanted to remain properly competitive with intel, theyd need to be spectacular. After BD was released, I was thinking bulldozer, as much of a fail as it was and is, could be salvaged.

oh well, for now im going back to intel, maybe they will pull themselves out, but for now they have definetely lost me
    
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post #26 of 177
gotta love anonymous sources, they are so credible. cool story bro
post #27 of 177
yeah i really hope the new boss of AMD stops all this **** and gets things moving properly again.

WE NEED YOU AMD!
 
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post #28 of 177
Quote:
Originally Posted by dade_kash_xD;15351986 
You guys still don't get it, do you? The performance desktop market is such a small portion of the market. AMD is not all too concerned with their performance desktop CPUs. All their focus is geared towards the mobile market. You will see that these BD cores integrated in APUs will dominate the laptop, tablet and smart phone market.

It will dominate the need for bigger chargers. tongue.gif
     
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post #29 of 177
This seems more like a gossip column rather than news. Like this is totally legitimate with no names, real sources, etc. I could publish something like this out of my imagination.
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post #30 of 177
Quote:
Originally Posted by tout;15352286 
This seems more like a gossip column rather than news. Like this is totally legitimate with no names, real sources, etc. I could publish something like this out of my imagination.

No it used to be news but now we read it and now we gossip about it. biggrin.gif
     
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