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[In] Why AMD Failed, Another Ex-Employee Confession - Page 6

post #51 of 177
This is pretty disheartening to hear as a computer engineering student - even the most performance demanding chips are now optimized via software frown.gif Hopefully the industry will recognize there is still a necessity for actual human engineering.
post #52 of 177
Quote:
Originally Posted by Iceman23;15353530 
This is pretty disheartening to hear as a computer engineering student - even the most performance demanding chips are now optimized via software frown.gif Hopefully the industry will recognize there is still a necessity for actual human engineering.

Once we get out of a recession then AMD will go back to the drawing board. They just don't have the capital Intel has and they have to cut back more than they would probably like.

Right now cost cutting measures have to made in order to survive as a company. The 20 percent savings going machine over human is absolutely needed right now. Everyone out there has to spend 20 percent less than they did 5 years ago just to stay on par.

If AMD spend all their time worried what a bunch of enthusiasts said they would be out of business. They are on cruise control right now and it makes every sense to do so as the key in life and in business is survival.

If u look at the bigger picture, the Sandy Bridge vs Bulldozer thing isn't going to destroy them as a company. No one is buying desktop cpu's like they once were so why put all your eggs in one basket just to make a small group of people happy?
Edited by dlee7283 - 10/18/11 at 7:21am
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post #53 of 177
Wow eek.gif I never realized just how much of a good thing that AMD acquiring Nexgen was back in the day. Before Nexgen, AMD did not really make any revolutionary CPU designs as compared to their k6, athlon, a64. Without the CMD team from Nexgen, none of these CPU's would have ever come about, and these are really the best of AMD's accomplishments.

It sounds like AMD is going to need new brilliance from somewhere if they are to survive in the CPU market.
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post #54 of 177
Quote:
Originally Posted by dlee7283;15353556 
Once we get out of a recession then AMD will go back to the drawing board. They just don't have the capital Intel has and they have to cut back more than they would probably like.

Right now cost cutting measures have to made in order to survive as a company.

If AMD spend all their time worried what a bunch of enthusiasts said they would be out of business. They are on cruise control right now and it makes every sense to do so.

This I totally agree on. Intel's operating budget exponentially trumps AMD. I'm also pretty sure the financial crisis back in 08-09 had something to do with making drastic measures to ensure the survival of the company.
post #55 of 177
Quote:
Originally Posted by GTR Mclaren;15351094 
nah, they are doing bad in CPU´s

but in GPU they are owning Nvidia

Really? AMD might be pulling slightly more sales, but I'd be surprised if they are owning.

Over the past few months, Nvidia's had a decent track record with quick fixes with new releases. Not that that is proof, but they've seemed to be on the ball more.
post #56 of 177
Soooo happy that I bought Intel stock ahead of the bulldozer release. God bless OCN.

If they keep this up, AMD's CPU division could be replaced by a Chinese design house within the next 10 years. Good article btw.
Edited by TehStone - 10/18/11 at 7:34am
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post #57 of 177
Quote:
Originally Posted by dlee7283;15353556 
Once we get out of a recession then AMD will go back to the drawing board. They just don't have the capital Intel has and they have to cut back more than they would probably like.

Right now cost cutting measures have to made in order to survive as a company. The 20 percent savings going machine over human is absolutely needed right now. Everyone out there has to spend 20 percent less than they did 5 years ago just to stay on par.

If AMD spend all their time worried what a bunch of enthusiasts said they would be out of business. They are on cruise control right now and it makes every sense to do so as the key in life and in business is survival.

If u look at the bigger picture, the Sandy Bridge vs Bulldozer thing isn't going to destroy them as a company. No one is buying desktop cpu's like they once were so why put all your eggs in one basket just to make a small group of people happy?

Yes I understand the necessity for cost cutting in our current economic state, the company I work for is no exception. This is an extreme performance cpu (at least it was supposed to be), you'd think they would be doing everything in the design process to ensure that the best optimization practices would be used. Anything less is an insult to those enthusiasts expecting bleeding edge performance.

Although I didn't comment at all on the overall picture, I do agree that Llano is far more imperative to AMDs long term success than BD. But, you must realize that Llano/Trinity/Next-gen? must also perform as a cpu to be the whole package. What happens when Intel catches up in the graphics department (they certainly have the resources, we all know it'll happen) and suddenly the cpu performance is severely lagging behind? Personally I would have focused on delivering the fastest possible FX cpu to the enthusiasts at a price premium simply to drive AMDs image. Although we may represent a small part of the market sector, you have to take into account how much we can affect the decisions of those around us. How many times have you recommended something to a friend or family member? I know I have countless times.
post #58 of 177
Quote:
Originally Posted by Quantium40;15353597 
Wow eek.gif I never realized just how much of a good thing that AMD acquiring Nexgen was back in the day. Before Nexgen, AMD did not really make any revolutionary CPU designs as compared to their k6, athlon, a64. Without the CMD team from Nexgen, none of these CPU's would have ever come about, and these are really the best of AMD's accomplishments.

It sounds like AMD is going to need new brilliance from somewhere if they are to survive in the CPU market.

The design wasn't some complete revolution. It was better, but it was similar in many ways to the Pentium 3. The biggest revolution of the Athlon days was the Pentium 4. P4 tried many new things. The P4 was a failure as a consumer or server mainstream processor; however, from the ashes of the P4, new Intel chips have risen. With each step past the original core architecture, Intel has added features that were present in the P4 (in a manner of speaking, each generation brings us closer to P4). Intel has overcome the problems of the P4 and has implemented its strengths.

The next revolution in computing is the switch to CMT. All the big chip designers have talked about switching (it has been theoretical since the 70's and has had more serious discussions this century), but only AMD had the stones to give it a try. The initial Bulldozer design was scrapped (45nm) as too early. The second iteration (or perhaps a die shrink of the first) has quite a number of design problems (nothing that invalidates the CMT theory, just good ol' fashion engineering screw-ups).

The larger problem here is that unlike the P4, there is no way to go back (like Intel went back to the P3 design) and gradually add features. The CMT design is all or nothing. If AMD is able to fix its design problems, It is very likely that the future will see Oracle (SPARC), IBM (POWER), Acorn (ARM), MIPS, Intel, Via, etc all switching to CMT design while taking lessons from AMD's mistakes.
post #59 of 177
Quote:
Originally Posted by Iceman23;15353723 
Although we may represent a small part of the market sector, you have to take into account how much we can affect the decisions of those around us. How many times have you recommended something to a friend or family member? I know I have countless times.

I agree completely. The early adopting enthusiasts drive the consumer market, and to some extent the business market, even if their relative numbers are small. Not all manufacturers give the enthusiast community the necessary attention and we see them suffer as a result.

Personally, I'm tech support for like 3 people and typically build 3 or more systems per year... I'm the small fry. There are guys on here who work in IT for sizable companies.
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post #60 of 177
Quote:
Originally Posted by TehStone;15353846 
I agree completely. The early adopting enthusiasts drive the consumer market, and to some extent the business market, even if their relative numbers are small. Not all manufacturers give the enthusiast community the necessary attention and we see them suffer as a result.

Personally, I'm tech support for like 3 people and typically build 3 or more systems per year... I'm the small fry. There are guys on here who work in IT for sizable companies.

But companies like Dell and Intel working together can push an inferior platform like the Pentium 4 and its lousy 478 chipsets on the public and yet they will accept it as great and overpay for it.

The enthusiast would say the K8 was a better solution, yet Netburst won that round. I seriously doubt our opinion has that much weight except to family members. You can recommend the 2500k to people here yet you will see a 1090t in their rig a week later.

At least AMD is now realizing they need to cater to the dumb Best Buy public who will buy 8 core processors over 4 core Sandy Bridges without doing any research.

Ignorance is bliss for most people.
Edited by dlee7283 - 10/18/11 at 8:02am
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