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[ARS]Can AMD Survive Bulldozers Disappointment?

post #1 of 118
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Quote:
AMD's long-awaited Bulldozer processor finally hit the market this week, and the Web has been flooded with benchmark results. One thing is clear: this won't kill Intel's Sandy Bridge, as some were hoping. Indeed, in some tests, Bulldozer can't even keep up with its predecessor. The launch of the Phenom in 2007 was similarly underwhelming—it arrived late, broken, and slow—but AMD managed to turn things around with Phenom II to produce a viable competitor to many of Intel's processors.

AMD's future success will depend on the company's ability to make lemonade from the Bulldozer lemons. And its ability to do that will be governed by the Bulldozer architecture: is it fundamentally flawed, or are the performance issues merely teething trouble?
Source

A good read from Ars about the Bulldozer situation. Please read the article before responding, it is not another "doom and gloom" article about AMD, but a good piece analyzing the situation.
    
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post #2 of 118
I don't know what is more baffling. The performance of Bulldozer or the amount of people on the Internet who don't know what an actual bulldozer is. They have a payloader for a pic.
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post #3 of 118
they can stil manage to salvage this... it just hit the market and its only to be expected that a new product may have some rough edges.

edit: +1 for vagrant XD
Edited by zoid.srg - 10/20/11 at 7:41am
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post #4 of 118
Quote:
Originally Posted by Vagrant Storm View Post
I don't know what is more baffling. The performance of Bulldozer or the amount of people on the Internet who don't know what an actual bulldozer is. They have a payloader for a pic.
+1 This
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post #5 of 118
Quote:
Originally Posted by Vagrant Storm View Post
I don't know what is more baffling. The performance of Bulldozer or the amount of people on the Internet who don't know what an actual bulldozer is. They have a payloader for a pic.
Haha, I noticed this and I came to the same conclusion.
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post #6 of 118
Heh...sorry. It's been bugging me for a long time. I think I've seen about every type of heavy machinery pictured in a Bulldozer article and rarely is it ever an actual bulldozer.

Though on topic...AMD will be fine. I think they have a good idea going here. I am just a little disgusted because I am thinking Intel will copy the bulldozer design and make HT 2.0 or something and market it. Though it will proabably work well. I am sure their own future revision will work better too and it might help spur multithreaded software development more.
Edited by Vagrant Storm - 10/20/11 at 7:50am
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post #7 of 118
This dissapoinmet wont kill AMD at all. They have plenty of succeed on other markets that will keep them going. AMD is capable of remdeen themself on the next interaccion of Bulldozers if they are able to keep the power consumption down.

For me this was a dissapoiment because I was hoping this will bring a stronger competition to Intel, and benefit all of us in the long run. We will have to wait, and see what AMD can do on their next cpus. If they bring a second dissapoiment, them they might get in a lot of trouble on the power user and gaming market.
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post #8 of 118
They should try changing CEO's a few more times.
post #9 of 118
Good one Vagrant. That is pretty funny that they show a picture of a wheeled front-loader and not an actual bulldozer.
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post #10 of 118
Quote:
Originally Posted by Vagrant Storm View Post
I am thinking Intel will copy the bulldozer design and make HT 2.0 or something and market it. Though it will proabably work well. I am sure their own future revision will work better too and it might help spur multithreaded software development more.
While I would not be entirely surprised if Intel implemented some sort of module-like approach at some point, I expect AMD to adopt HT-like SMT first.

Intel did not invent SMT and currently are not the only ones that use it. It's a well established feature in several architectures from several companies.
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