The Washington Post unearthed this bit about Steve Jobs' attitude towards an Apple-branded television set:
"He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant," Isaacson wrote.
Isaacson continued: "â€˜I'd like to create an integrated television set that is completely easy to use,' he told me. â€˜It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. â€˜It will have the simplest user interface you could imagine. I finally cracked it.'"
Would love to see what Apple could do in this market. Me thinks that if Jobs really said "I finally cracked it.", we're in store for something a lot bigger than an Apple TV jammed into a flat panel.