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[Escapist] Angry Birds Studio Happy About Chinese Piracy

post #1 of 22
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Quote:
Rovio CEO Peter Vesterbacka says the rampant piracy of Angry Birds merchandise in China actually makes him happy.

Piracy, as it applies to counterfeiting, copyright infringement and so forth, is not cool. It not only deprives content creators of income, it can also hinder future projects [just ask any PC gamer about that] and can lead to some pretty gross overreactions from companies determined to protect their work. [Just ask any PC gamer about that.] But despite the runaway piracy of Angry Birds merchandise in China, Vesterbacka is determined to focus on the upside.

"There are a lot of Angry Birds products out there, but most of them aren't officially licensed," he said at the Disrupt conference in Beijing.

"The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China," he continued. "It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months."
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post #2 of 22
Makes sense to him for brand awareness but I wonder how the people who manufacture the licensed products feel....
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post #3 of 22
Free advertisement. Most of the people pirating didn't intend to buy in the first place anyway.
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post #4 of 22
Quote:
Originally Posted by halocog View Post
Free advertisement. Most of the people pirating didn't intend to buy in the first place anyway.
Last time i checked Angry Birds was free. At least it is on Android.
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post #5 of 22
Quote:
Piracy, as it applies to counterfeiting, copyright infringement and so forth, is not cool.
Nice vocabulary.

OT: That's a weird way of thinking...
post #6 of 22
Quote:
Piracy, as it applies to counterfeiting, copyright infringement and so forth, is not cool.
Nice vocabulary. OT: That's a weird way of thinking...
post #7 of 22
I don't think piracy was the right word. Should have just said counterfeiting.
post #8 of 22
Quote:
Originally Posted by iWantACookie View Post
Nice vocabulary. OT: That's a weird way of thinking...
You can stop the spam now.
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post #9 of 22
Quote:
Originally Posted by matty0610 View Post
Last time i checked Angry Birds was free. At least it is on Android.
There is a free version, but it doesn't have all of the levels.

Also, they're building Angry Birds STORES? REALLY?

post #10 of 22
Quote:
Originally Posted by matty0610 View Post
Last time i checked Angry Birds was free. At least it is on Android.
Zing
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