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[Various]2011 Most Engaging US Game Franchises

post #1 of 50
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Quote:
As keen observers of the gaming space, we are constantly in search of new metrics that offer a fresh and meaningful perspective for the industry. One such metric is Franchise Engagement, that uses data from our nationally representative weekly GamePlan Insights tracker to provide a unique viewpoint on the “stickiness” of a franchise. Franchise Engagement is calculated by looking at the ratio of Purchase Intent to Awareness and comparing the scores across a large number of franchises to provide benchmarks.
Amongst Males
COD tops their list for 13 -17
Skyrim tops their list for 18-34
Uncharted for >35

Amongst Females
13-17 Just Dance
18-34 Disney Universe (Wasn't aware this was a game)
35+ Mario and Sonic




Source1

Source2 Chart Image from here

Methodology looks sound and their sample size is 52,000, more than sufficient for statistical relevance.

EDIT: Chart is just top 25. Full list is 200 titles.
Edit 2: Youngest Age surveyed was 13 due to US laws. Corrected the list to reflect that.
Edited by banthracis - 10/31/11 at 2:22pm
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post #2 of 50
I had no idea a new Zelda was coming out and I consider myself a pretty avid gamer.
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post #3 of 50
Pokemon isn't even on there. What a fail.
post #4 of 50
Thread Starter 
Quote:
Originally Posted by Hiep View Post
Pokemon isn't even on there. What a fail.
They analyzed and rated 200 games. The chart is just the top 25. I'm sure Pokemon is somewhere on the full list
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post #5 of 50
Quote:
Originally Posted by banthracis View Post
They analyzed and rated 200 games. The chart is just the top 25. I'm sure Pokemon is somewhere on the full list
Pokemon should be in the top 25. Kirby, Portal, and Infamous are up there yet these are nowhere near as popular as the Pokemon franchise.
post #6 of 50
Thread Starter 
Quote:
Originally Posted by Hiep View Post
Pokemon should be in the top 25. Kirby, Portal, and Infamous are up there yet these are nowhere near as popular as the Pokemon franchise.
Pokemon's core demographic is the extremely young <13 crowd.

Due to US laws, youngest surveyed is 13. Probably why that and the Lego franchise aren't up there. I'll fix the OP with that info.
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post #7 of 50
Old people like Uncharted. Who knew?

I really hope Skyrim is going to live up to the hype. I sincerely doubt it though.
post #8 of 50
Quote:
Originally Posted by Segovax View Post
Old people like Uncharted. Who knew?
35 isn't old.
post #9 of 50
Quote:
Originally Posted by frickfrock99 View Post
35 isn't old.
I'm sorry it is.

We'll all get our turn. Or most of us at least.
post #10 of 50
Quote:
Originally Posted by Segovax View Post
Old people like Uncharted. Who knew?

I really hope Skyrim is going to live up to the hype. I sincerely doubt it though.
lol 35 is old?

Aaaanyway, I feel like i fit firmly into my appropriate age bracket. I grew out of cod years ago.
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