I should probably have introduced myself when joining the forums, my name is Danny Ramkvist and I am the Chief Marketing Officer of ZOWIE GEAR.
Originally Posted by kaingosu
Zowie is clueless on this matter. They just followed Razer DA's example when they made the EC series. So if you and Zowie are right, then Steelseries and the other companies that use rubberized paint on the sides must be wrong?
I am not saying that anyone else is right or wrong. We produce and develop our own products. It sounds to me however, that you are the one who is clueless, if you think we are solely following examples set by other manufacturers? We have already proven that we are not afraid to go ahead with what we believe in, even though other manufacturers are going "safe ways". In the same way we are not afraid to tell the truth, so if we were solely looking to sell more products, we would just follow the flow and say that the ZOWIE AM with full rubber coating is completely sweat resistant and can even dry your hands while playing (!!1).
But no - this is not the case. We find that glossy sides works best with wet hands, and that rubber paint works best with moist hands. Dry hands can use either surface or combination, so it is a matter of personal preference, but we find the glossy sides to be less slippery under extreme sweat conditions. We know that one shape or surface does not work for everyone - which is why there is different sizes of the EC-series and different feels of both the EC-series and AM-series.
We do our own thing, focusing on a minority group, and as such we can't make everyone happy.
Anyway, I am not looking to get into a discussion about what other manufacturers do. I was simply looking to answer your original question, as to why we chose to go with rubber paint on top and glossy sides. Whether you agree or disagree is completely up to you.
Enjoy the modding.