Originally Posted by bomfunk
Originally Posted by oicw
Even with Intel's illegal tactics, AMD was still selling more products in the K7/K8 days than the early K6 days.
So, again, somehow they came up with the almighty Athlon 500 MHz that smashed Pentium III, from next to nothing. But, all of a sudden from a significant market base (2000 - 2005), they failed to come up with something that can beat Core 2 Duo?
I don't think we'll ever know for certain, but I believe / have read it's mostly to do with bad management. That, and while this is a rumour (at least I haven't found a confirmation), it makes sense that over-reliance on automated tools to lay out their chips would have a significant impact too. Back in the K7/K8 days they had a handful of people from DEC (the guys who made Alpha) working on the chip and while big, Intel wasn't the manufacturing giant it is today, IIRC it even lagged behind AMD in fabrication around the time first Athlons came out. Not to mention they were kind of busy trying to get NetBurst to be a decent architecture. So really, it's a combination of things.
Thats because the team that invented the Athlon series wasnt even AMD, it was NexGen, AMD acquired NexGen, and the NG team made Athlon.
Once Athlon was over the NexGen team pretty much quit from working at AMD due to management.
Read about it on macrumors, some guy called cmaier who worked for AMD posted the truth.