Originally Posted by Not A Good Idea
I remember about a year ago when i purchased the 6970s... they were suppose to topple Nvidias 580s blah blah blah... only to come up short. this feels like the same thing all over again. rumored specs vs what we actually get. just wait till they drop and then draw conclusions, not the other way around.
AMD's top of the line card is not a direct competitor for Nvidia's top of the line card. They haven't even tried to cook up a card that competes with the 280, 480 or 580.
Have you never heard of AMD's small die strategy? It's got nothing to do with them not being able to take the performance crown. Instead, they focus in the higher volume and thus more highly lucrative market segments.
You should never, ever believe that AMD is going to put out a card that will top whatever next gen card Nvidia is going to put out. It's just not going to happen. Not until either company changes their strategy.
There's a remote chance it could happen if Nvidia makes a gigantic flop with their flagship card, but it's highly unlikely. Nvidia wins by sheer die size. AMD however is profiting more per die than Nvidia is, even while undercutting Nvidia.
They have the more efficient architecture. Less heat (with equal cooling solutions. AMD's fans suck), less power, yet more performance per equal amount of die.
Proof of this is with the 6990 and 590. Nvidia lost because their card just drew too much power and ran way too hot. Even if you'd like to argue that they tied or lost to Nvidia, the fact that a card using far less powerful dies came so close to a card using monolithic dies of doom is embarrassing.
Nvidia will always offer the highest performing single gpu card, but AMD will always be leeching their sales in the rest of the market by offering more performance for the dollar. As more and more people lose their idiotic brand bias and figure out that AMD's drivers are pretty solid, AMD will only continue to do better.