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[AI]Apple to reinvent the textbook with interactive iBooks 2 for iPad - Page 11

post #101 of 122
I see a whole lot of crybabies and anti-Apple monkeys in this thread. Typical OCN responses to anything Apple.

This is a revolutionary idea. Your little Kindle has PDFs. Great. Do those PDF's allow videos to be played? Zoom images? Allow hi lighting and markup for studying? Provide animated breakdowns of math problems and chemistry formulas? Nope. They don't. They give you text. That's it.

Then there's the "budget constraints" that people are bringing up. Teachers are already buying iPads on their school budgets. Kids are sitting in dilapidated chairs and desks that have been around for 20 years, and the school won't replace them, but they'll buy iPads. It's a sad reality that few even take into account. This even happens in schools where the average family income is a measly 20K a year.

If you've ever done business with a government or school entity, you would know that they have to spend every single dime of their budget every year. Whatever they don't spend, they lose the next year on the budget.

As far as this goes, it would be a god-send to anyone. College books already cost more than what they should. For this short, 8 week semester, I just spent 400 bucks on books, and that was getting most of them through Amazon. If I could bring that down to 100 bucks a semester, I would be absolutely thrilled. Apple has a way of introducing new concepts and ways of doing things that are incredibly intuitive, like second nature.

It's a shame how few can recognize that.
post #102 of 122
Quote:
Originally Posted by XNine View Post

As far as this goes, it would be a god-send to anyone. College books already cost more than what they should. For this short, 8 week semester, I just spent 400 bucks on books, and that was getting most of them through Amazon. If I could bring that down to 100 bucks a semester, I would be absolutely thrilled. Apple has a way of introducing new concepts and ways of doing things that are incredibly intuitive, like second nature.
It's a shame how few can recognize that.

Yet another person who neglects to factor in the cost of the hardware.
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post #103 of 122
Up to $15 a book? Looks like they won't have any university books then.
     
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post #104 of 122
It would be more beneficial to everyone if this idea isn't restricted to just one platform. Apple's assuming that everyone has an iOS device, when in fact there are many others who don't, much less an iPad. In my college for example, I'm seeing people with the Kindle Fire, Sony Tablet S, Galaxy Tab 10.1, and ASUS Transformer. How would iBooks work then on these platforms? I'd rather like Apple to make a multiplat version for it to be a fair game.
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post #105 of 122
Quote:
Originally Posted by Tehrawk View Post

Yet another person who neglects to factor in the cost of the hardware.

I didn't neglect anything. It's not too hard to do the math.
As it is now: 400 a quarter for books. 16 quarters for a bachelor's degree. 16x400= $6,400.
OR
iPad: 500, Quarterly books at 100. 16x100+500= $2,100. A difference of 4300.

Gee, what a drastic savings buying books versus the iPad is. rolleyes.gif
post #106 of 122
Quote:
Originally Posted by XNine View Post

I didn't neglect anything. It's not too hard to do the math.
As it is now: 400 a quarter for books. 16 quarters for a bachelor's degree. 16x400= $6,400.
OR
iPad: 500, Quarterly books at 100. 16x100+500= $2,100. A difference of 4300.
Gee, what a drastic savings buying books versus the iPad is. rolleyes.gif

OK so your talking about college books. As opposed to secondary level education books.

So now its a matter of persuading authors and publishers of college textbooks to sell their products for a tenth, or less, of the price they currently get for them. Plus give a percentage of the proceeds to Apple on top of it all. Good luck with that.
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post #107 of 122
Quote:
Originally Posted by XNine View Post

I didn't neglect anything. It's not too hard to do the math.
As it is now: 400 a quarter for books. 16 quarters for a bachelor's degree. 16x400= $6,400.
OR
iPad: 500, Quarterly books at 100. 16x100+500= $2,100. A difference of 4300.
Gee, what a drastic savings buying books versus the iPad is. rolleyes.gif

Publisher's expenses for good college-level textbook:
paying authors (according to wikipedia, this accounts for an average of 11.7% of textbook revenue)
paying normal illustrators
paying media creators
paying programmers
paying patent royalties (in the world's screwed up patent system, almost everything about digital distribution requires paying to someone)
paying Apple

I doubt that authors are willing to take a pay cut, so even if everyone except the author worked for free, a textbook that currently costs $200 wouldn't sell for less than about $25. About 64.6% (once again Wikipedia) of revenue goes to publishers. While part of this goes to printing and binding the book (about $15-$20 for a very large hardback textbook), most of the difference is profit. Why would a businessperson sell an ebook for $15 (which has to be split with the author and Apple) when that businessperson is already making ~$100 per textbook already (assuming a $200 textbook).

logic dictates that in order to keep the same profitability, the businessperson must be sure that the company sells 10x the number of books currently being sold (probably more like 15x when taking into account the extra expenses).

There is little room for increases in the amount of textbooks sold. This increase comes from:
1) no used book sales (according to nacs.org, 66% of textbook sales are new books)
2) small increases in amount of college students (only around 10% over the next few years (if the government is to be believed)

As shown above, publishers can't possibly keep profit margins if they need at least a 10x increase in amount of sales while only a 0.5x increase is possible. In addition, e-textbooks run the risk of "piracy" which might decrease sales by more than 0.5x due to poor college students looking to save some money (I already know several students who have pirated textbooks when they found an e-copy on the web). In addition, with the move to digital, there is increased competition from free textbooks (it isn't a problem as long as e-textbooks aren't common in class as teachers can't use them if "official" college support isn't available. Also, with colleges no longer making money from book sales, there isn't a reason to require a paid book if a free book works as well or in some cases, better).
post #108 of 122
Quote:
Originally Posted by hajile View Post

Publisher's expenses for good college-level textbook:
paying authors (according to wikipedia, this accounts for an average of 11.7% of textbook revenue)
paying normal illustrators
paying media creators
paying programmers
paying patent royalties (in the world's screwed up patent system, almost everything about digital distribution requires paying to someone)
paying Apple
I doubt that authors are willing to take a pay cut, so even if everyone except the author worked for free, a textbook that currently costs $200 wouldn't sell for less than about $25. About 64.6% (once again Wikipedia) of revenue goes to publishers. While part of this goes to printing and binding the book (about $15-$20 for a very large hardback textbook), most of the difference is profit. Why would a businessperson sell an ebook for $15 (which has to be split with the author and Apple) when that businessperson is already making ~$100 per textbook already (assuming a $200 textbook).
logic dictates that in order to keep the same profitability, the businessperson must be sure that the company sells 10x the number of books currently being sold (probably more like 15x when taking into account the extra expenses).
There is little room for increases in the amount of textbooks sold. This increase comes from:
1) no used book sales (according to nacs.org, 66% of textbook sales are new books)
2) small increases in amount of college students (only around 10% over the next few years (if the government is to be believed)
As shown above, publishers can't possibly keep profit margins if they need at least a 10x increase in amount of sales while only a 0.5x increase is possible. In addition, e-textbooks run the risk of "piracy" which might decrease sales by more than 0.5x due to poor college students looking to save some money (I already know several students who have pirated textbooks when they found an e-copy on the web). In addition, with the move to digital, there is increased competition from free textbooks (it isn't a problem as long as e-textbooks aren't common in class as teachers can't use them if "official" college support isn't available. Also, with colleges no longer making money from book sales, there isn't a reason to require a paid book if a free book works as well or in some cases, better).

There's some sound reasoning, but what happens to the money these companies spent just printing the books? Getting rid of print altogether would save an enormous amount of money for them. It's also been shown that Music will sell better if it were cheaper, (hell, anything will). When you have digital copies and you sell twice as many for just a couple dollars less than you sell physical copies, you make way more in profits.

I'm not saying that your figures are wrong, but publication costs quite a bit of money, especially for a lot of the giant books.
post #109 of 122
Quote:
Originally Posted by Tehrawk View Post

I am not attempting to annoy you. Just my way of saying why I believe it would be pointless for me to address your statement.
Better to not reply then.
Quote:
Again, this is a conclusion you have jumped to. In fact my position on the matter is further clarified in my next post. I didn't expect it to be held under such scrutiny, as it was intended to be a throw away statement.
It was further clarified in your next post, but my original reply to this was based on what you said in that post. Anyway, it doesn't matter.
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post #110 of 122
Quote:
Originally Posted by XNine View Post

There's some sound reasoning, but what happens to the money these companies spent just printing the books? Getting rid of print altogether would save an enormous amount of money for them. It's also been shown that Music will sell better if it were cheaper, (hell, anything will). When you have digital copies and you sell twice as many for just a couple dollars less than you sell physical copies, you make way more in profits.
I'm not saying that your figures are wrong, but publication costs quite a bit of money, especially for a lot of the giant books.

Yes, while it does make sense that digital offerings would be a lot cheaper than physical ones. Put into practice, there hasn't been much evidence to back it up. Two industries spring to mind, games and books.

With regards to digital books, you would be dealing with a lot of the same publishers and channels when it comes to converting school textbooks. So its not much of stretch to equate the two industries to each other. New digital novels sold through Amazon or iBooks are pretty much exactly the same price as the traditional printed versions.

Digital games seem to fare much worse. Here in Europe, a new digital game sold on Steam or Origin or one of the many other digital outlets. Are almost nearly twice the price of a physical copy, that you can get delivered free, from many different websites. This is despite taking out many middle men, and the complete elimination of printing and packaging.

Logic dictates that digital products should be a good bit cheaper than their physical counterparts. But it is rarely, if ever, the case.
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Dethkomp
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